Rightmove pinpoints the UK’s most sought-after locations of 2025

Rightmove has identified the places and property types that captured the most attention from buyers and renters in 2025, offering a snapshot of shifting demand across the housing market.

The portal’s annual search data points to a year shaped by renewed urban interest, rising coastal appeal and strong overseas aspirations.

London, Manchester and Glasgow ranked as the UK’s most searched-for locations overall, underscoring the continued pull of major urban centres despite fluctuating market sentiment through the year.

Within the capital, Wimbledon, Fulham and Chiswick generated the highest buyer search volumes, while Canary Wharf, Clapham and Fulham led the rankings among renters – reflecting a blend of affordability, connectivity and lifestyle appeal.

COASTAL DEMAND STRENGTHENS

Searches for homes by the sea remained strong, with Bournemouth, Eastbourne and Worthing topping the list of the UK’s most sought-after coastal spots.

INTERNATIONAL ASPIRATIONS

Spain, France and Dubai were the most-searched overseas destinations, highlighting enduring demand for sunnier second-home markets.

Rightmove said buyers in 2025 were more likely to prioritise a garage when filtering searches, while renters increasingly looked for pet-friendly homes as landlords relaxed restrictions.

Where have people been looking?

London, Manchester, and Glasgow led the way as the most-searched-for locations in the UK, with Bristol and Edinburgh rounding out the top five.

When it comes to the capital, Wimbledon, Fulham, and Chiswick are the most-searched London locations for buyers in 2025. For renters, Canary Wharf, Clapham, and Fulham led the way.

For those looking for a sea view, Bournemouth, Eastbourne, and Worthing topped the list as the most searched for coastal areas in 2025.

And for those dreaming beyond UK shores, Spain, France, and Dubai were the most-searched-for overseas destinations, with Portugal and Italy close behind.

What have people been looking for?

For those looking to buy a home, a garage is the top feature home-buyers have been searching for in 2025. An annexe is second, and a garden is third.

For renters, the most important features that tenants are using Rightmove’s keyword sort tool to search for is a home that is pet-friendly, followed by a garage, and a furnished home.

Colleen Babcock (main picture, inset), property expert at Rightmove, says: “With billions of minutes spent on Rightmove each year, we have a unique window into the nation’s passion for property. Our review of the year spotlights some of the most popular trends from the year.

“From coastal escapes to overseas dream homes, this year’s most popular homes show that whether it’s a move or a moment of inspiration, people continue to love picturing their next move.”

What homes have people been looking at?

There are some properties that were impossible to scroll past this year. Here are some of the UK’s most viewed homes of the year.

Conwy, Wales – £875,000

This medieval townhouse made headlines for its high-heeled bathtub, a bold blend of history and high fashion that had social media in a frenzy.

Listed by Dafydd Hardy on Rightmove

St. John’s Wood, London – £49,950,000

This palatial mansion in one of London’s most exclusive postcodes had everyone dreaming big.

Listed by Sotheby’s International Realty on Rightmove

Jesmond, Newcastle upon Tyne – £20,000,000

A Georgian gem in the heart of Newcastle, this historic estate offers a rare blend of elegance and space in one of the city’s most sought-after locations.

Listed by Sanderson Young on Rightmove

Glasgow, Scotland – £2,500,000

A rare Victorian townhouse in Glasgow’s prestigious Park District, brimming with original features from marble staircases to ionic columns.

Listed by Savills on Rightmove

Cour D’Honneur, Oakham – £6,000,000

This extraordinary Grade I listed mansion near Oakham, set within 67 acres of parkland, combines royal grandeur with historic artistry.

Listed by Tyron Ash International Real Estate on Rightmove

What homes have people been looking at internationally?

Take a look at the overseas listings that captured the most attention this year.

Mallorca, Spain – £66,336,600

Set in one of Mallorca’s most serene and prestigious enclaves, this newly built estate is a Mediterranean masterpiece.

Listed by Sotheby’s International Realty on Rightmove

Lagos, Portugal – £23,598,000

Perched on the ruins of a 16th-century fortress, this extraordinary oceanfront villa in Lagos blends history with modern luxury.

Listed by Exclusive Algarve Villas on Rightmove

Corfu, Greece – £12,236,000

Nestled in a sun-kissed olive grove on Corfu’s serene coastline, this seafront estate offers two luxurious villas, an infinity pool, and panoramic Ionian views.

Listed by Roula Rouva – Forbes Global Properties on Rightmove

Lombardy, Italy – £152,950

Set in the charming hillside village of Plesio, just minutes from Lake Como, this historic estate pairs original stonework and vaulted ceilings with sweeping lake views.

Listed by Lakeside Real Estate, Lake Como on Rightmove

Cannes, France – £104,880,000

Commanding panoramic views over the Bay of Cannes, Le Palais Vénitien is a 3,000 m² masterpiece of Venetian-inspired architecture.

Listed on Home Hunts SARL, French Riviera on Rightmove

The top ten most searched for locations, across homes for sale and rent, in the UK in 2025

1. London
2. Manchester
3. Glasgow
4. Bristol
5. Edinburgh
6. York
7. Bath
8. Cornwall
9. Liverpool
10. Sheffield

The top ten most searched for locations in the capital for properties to buy in 2025

1. Wimbledon
2. Fulham
3. Chiswick
4. Hampstead
5. Chelsea
6. Clapham
7. Canary Wharf
8. Walthamstow
9. Richmond
10. Battersea

The top ten most searched for locations in the capital for properties to rent in 2025

1. Canary Wharf
2. Clapham
3. Fulham
4. Battersea
5. Wimbledon
6. Marylebone
7. Chiswick
8. Notting Hill
9. Chelsea
10. Hackney

The top ten most searched for coastal locations for properties to buy in 2025

1. Bournemouth
2. Eastbourne
3. Worthing
4. Scarborough
5. Weymouth
6. Brighton
7. Blackpool
8. Hastings
9. Southport
10. Poole

The top ten most searched for overseas destinations in 2025

1. Spain
2. France
3. Dubai
4. Algarve
5. Portugal
6. Italy
7. Bulgaria
8. Cyprus
9. Paphos
10. Alicante