Rightmove has launched the third phase of its brand campaign, ‘If they can find it, so can you.’
Launching today (Friday 15th August) the campaign will run across a range of high-impact channels including TV, Video on Demand, Amazon Prime, YouTube, outdoor, social and radio.
It coincides with the first day of the Premier League season, with further key programming including ITV’s new drama Under the Bridge, C4’s 8 Out Of 10 Cats Does Countdown and the first match of the 25/26 Premier League season: Liverpool vs. Bournemouth.
The latest investment is designed to help keep Rightmove front of mind for home-movers, driving them to the UK’s largest choice of homes and connecting them with agents ahead of the Autumn home-moving season.
MORE CHOICE
The campaign launches at a time when elevated housing stock levels are giving buyers and renters more choice, while recent mortgage rate cuts are helping to boost confidence.
BRAND FRONT OF MIND
Matt Bushby, Chief Marketing Officer at Rightmove, says: “This next phase of our brand campaign is designed to give people the belief that they can make their move, by showcasing the diversity of homes listed on the UK’s largest property platform.
“By keeping our brand front of mind and highlighting the unique range of properties available, we’re driving high-intent traffic and connecting motivated buyers, sellers and renters with agents at a time when choice is strong and the outlook for the rest of the year looks positive.”
