Rightmove is launching a major Christmas marketing campaign in anticipation of a bigger-than-usual Boxing Day surge in home-moving activity.
The UK’s largest property platform will roll out a multi-channel campaign from Christmas Day, designed to encourage buyers and sellers to restart their moving plans as the festive period comes to an end.
The move comes ahead of the traditional “Boxing Day bounce”, when traffic, enquiries and new listings typically increase after a quieter Christmas period.
Agents are predicting that this year’s bounce could be stronger than normal, as would-be movers who paused decisions due to Budget uncertainty return to the market.
CHRISTMAS UPTICK
Rightmove research among more than 10,000 potential movers suggests that nearly one in five delayed their plans while waiting for the outcome of the Budget, adding further momentum to the expected post-Christmas uptick.
Running until the end of March 2026, the campaign will feature Rightmove’s TV advert across high-profile Christmas slots, including festive programming, family films and live football.
The activity will also extend across digital, social, radio and outdoor channels, with new festive creative continuing the platform’s “If they can find it, so can you” messaging.
HITTING THE GROUND RUNNING
Matt Bushby, Chief Marketing Officer at Rightmove, says: “It’s been a really busy year, both for our partners growing their businesses and making the most of the products, tools and training available on our platform, and for home-movers continuing to turn to Rightmove first to make their next move happen.
“There is barely a moment to reflect on 2025 before the next major calendar moment arrives in the ‘Boxing Day Bounce’, with agents ready to launch new properties to kick-start the busier home-moving season in 2026.
“We’ve timed our latest campaign to ensure that browsing for fresh property listings and imagining that next move is front of mind as soon as Boxing Day arrives.”
BUSY START
And he adds: “There’s the added element of the Budget this year, and we want to help support the market at a time when some movers might also be coming back to market after a period of uncertainty.
“Agents have told us they expect it to be a particularly busy start to the year, and we want to help them hit the ground running by reaching the UK’s largest and most engaged home-moving audience.”
Rightmove said the campaign is intended to support agents and keep momentum building into the early months of 2026, when market activity typically gathers pace.
