The UK’s estate agency industry is working through its largest sales pipeline in more than four years according to new data from Zoopla.
There are currently 394,000 agreed sales proceeding to completion, with a combined value of just over £100bn – the highest figure since May 2021 (£105bn) and the strongest September reading for more than six years.
The total represents an estimated £1bn in commission value for agents and is 48% higher than the same period in 2023.
The latest data signals renewed health across the sales market – and a key window for agents to convert pipeline potential into tangible growth.
CONFIDENCE RETURNS
The sharp increase follows a year of improved supply and demand, with record numbers of homes listed for sale and greater mortgage affordability boosting buyer activity.
Earlier in 2025, banks adjusted their lending criteria, increasing mortgage borrowing capacity by around 20% for all mortgaged buyers.
This has fuelled demand from both first-time buyers and homeowners looking to move after postponing plans during the higher-rate environment of 2022 and early 2023.
Average stock levels remain high, at 36 homes per agency branch, providing more choice for buyers and underpinning current transaction volumes.
AGENTS ACT NOW
Zoopla says it is continuing to invest in tools to help agents convert more instructions from this expanding market, including features that allow homeowners to track the value and buyer demand for their own property.
More than 4.8 million homeowners now subscribe to Zoopla’s home value tracker, while its Prospect Plus product delivers a 43% conversion rate from lead to instruction.
FORWARD PLANNING
Rich Hayes (main picture, inset), Chief Operating Officer at Zoopla, reckons agents need to capitalise on renewed market confidence and plan ahead for 2026.
He says: “Market confidence has rebounded, and this is a great opportunity for agents to re-engage with vendors who may have gone quiet but could now have renewed motivation to sell.
“It’s also a good time to re-evaluate your marketing strategy. Review your listings’ photography and descriptions to make sure they stand out, or consider using Zoopla’s premium listings and featured property slots to increase visibility among the UK’s most motivated mover audience.”
GROWING SALES REVENUE
And he adds: “At Zoopla, we’re focused on helping agents turn this record sales pipeline into growing sales revenues that can support continued business growth into 2026 and a strong return on investment from marketing.
“That includes building confidence among potential sellers through tools like our buyer demand feature, and continuously improving our website to enhance listings performance and deliver high quality buyers to agents.”
