Reapit has announced the appointment of Patrick Aalbers as Chief Marketing Officer, effective 1 September 2025.
Aalbers joins Reapit with more than 20 years of experience leading marketing at high-growth SaaS companies.
Most recently, he served as CMO at Aareon Group, Europe’s leading property management software provider, where he transformed the marketing function into a strategic growth engine.
As CMO, Aalbers will lead Reapit’s global marketing strategy, overseeing brand, demand generation, product marketing and communications.
GROWTH GOALS
He will focus on strengthening Reapit’s market position, aligning marketing with sales and supporting the company’s FY26 growth goals.
Mark Armstrong, Chief Executive of Reapit, says: “Patrick brings a rare combination of strategic thinking and operational execution.
“His track record in SaaS and his ability to build marketing teams that deliver measurable results make him a great fit for Reapit. We’re thrilled to welcome him to the team.”
Aalbers adds: “I’m excited to join Reapit at such a dynamic time.
“The company has a strong foundation, a clear vision, and a talented team.
“I look forward to helping accelerate growth and deliver even more value to our customers.”
