A fresh push to bring cutting-edge technology into the property profession is gathering pace as industry body Propertymark renews its support for REACH UK’s scale-up programme.
The initiative, which has now run four cohorts, offers start-ups unparalleled access to the property industry, helping them to develop and deploy tools designed to make transactions smoother, operations more efficient and practices more sustainable.
Propertymark has worked with REACH UK since its launch in 2020 and strengthened that relationship in 2024 through a landmark co-investment partnership with The Dispute Service (TDS).
The joint ambition is to accelerate adoption of effective new technologies while ensuring they are fit for purpose by testing ideas directly with agents.
MAJOR ADVANCES
Jason Lee, head of commercial at Propertymark, says: “We’re extremely excited to be supporting REACH UK in bringing major technological advances to the industry.
“We know that those agents who embrace and effectively integrate innovative products are best placed to thrive and become further streamlined.
“We encourage agents to get involved in the shaping of future products and do their research to see how their operations can be further propelled to stand out in a crowded and convoluted marketplace.”
The REACH programme works closely with agents across the UK, holding annual meetings to identify gaps in the technological landscape. This on-the-ground input is seen as critical to producing tools that deliver measurable benefits, rather than solutions in search of a problem.
DECISIVE SHIFT
Natasha Terinova, managing partner at REACH UK, adds: “Innovation takes more than capital; it takes the industry putting its weight behind bold ideas.
“Investing in companies for the industry matters but investing alongside the industry changes the trajectory for early-stage technology.
“We’re seeing a decisive shift: agents aren’t just open to new solutions; they’re actively shaping them.
“That level of engagement drives adoption, sharpens product-market fit, and moves the sector forward at pace.”
