Geo-location property search platform Property DriveBuy has launched the final phase of its free agent onboarding programme as it prepares to ramp up consumer demand through a major national advertising campaign.
Founder and Chief Executive Steve Foreman (main picture, inset) will outline the company’s growth plans at the Guild Conference this Friday (6 February), marking the platform’s transition from early access to full market activation in front of hundreds of estate agents.
Property DriveBuy has been free for agents to join since its launch in August last year but that initial access period is due to end in mid-March.
From early March, the business will begin a substantial above-the-line advertising push, spanning national radio, television, digital channels and partnerships, designed to drive app downloads and buyer engagement at scale.
NOT TIED IN
Ahead of that campaign, agents are being encouraged to secure their place on the platform, with a six-month free trial available to those who register before the end of February. After the trial, agents will not be tied in and can choose whether to move to a paid subscription.
The platform allows buyers to discover nearby properties in real time using live location data, displaying full listings, pricing, imagery and agent details without relying on traditional portals or physical boards.
Early agent uptake has been strong, with firms including Chestertons, Keller Williams, Belvoir, Hunters, Balgores, Winkworth, TAUK and Chase Buchanan already on board.
NEW PROPERTY SEARCH ERA
Steve Foreman says: “Property DriveBuy was built around how people actually search for homes today, on the move, in real time, and in the areas they want to live.
“We introduced a free access period to give agents the opportunity to experience the platform ahead of our national consumer launch, without risk or obligation. As we move into the next phase and begin driving large-scale buyer demand, that early access window is now coming to a close.
“For agents, this is about being ready to ride the wave of inbound activity that we intend to generate, ensuring their listings are visible to buyers who are discovering property in a very different way to the traditional channels.
“We believe it will usher in a new era of property search – one that’s led by evolving technology, consumer convenience and practicality, not restrictive, archaic online search functions.”
