Buyer demand across London’s prime and super-prime property markets held steady in the third quarter of 2025, with South West and North West neighbourhoods outperforming the capital’s traditional central enclaves, according to new analysis by estate agent Benham and Reeves.
The firm’s latest Prime London Demand Index shows that demand across homes priced between £2m and £10m slipped by just 0.4% compared with the previous quarter and was 0.2% higher than a year ago – signalling a stabilisation following a more turbulent start to the year.
Across the prime market, demand stood at 17.2%, meaning nearly one in five properties had found a buyer. South West London led the way, with Putney (40%), Barnes (36.4%), Islington (35.8%), Wandsworth (35.4%) and Clapham (32.9%) ranking as the most active submarkets.
Hampstead, Highgate and Notting Hill saw the strongest quarterly gains, while Chiswick, Wapping and Fulham recorded the steepest falls.
SUPER-PRIME
In the super-prime sector — properties valued at more than £10m — buyer demand reached 4%. Barnes once again topped the list, followed by Highgate, Hampstead, Kensington and Chelsea.
Marc von Grundherr (main picture), Director of Benham and Reeves, says: “The latest figures show that demand across London’s prime and super prime markets has steadied following a more turbulent start to the year, although we’re yet to see any significant momentum build.
“South West London continues to dominate, with neighbourhoods such as Putney, Barnes and Wandsworth proving particularly popular thanks to the combination of value, space and lifestyle they offer compared to the core Central London market.”
RENEWED MOMENTUM
And he adds: “At the same time, North West London areas such as Hampstead and Highgate are enjoying renewed momentum, while parts of Central London remain more patchy.
“The super prime market has also seen a modest but important rebound, with Barnes leading the way, and this underlines that London’s most exclusive homes remain attractive even against a backdrop of wider economic caution. With the capital’s enduring reputation as a global safe haven for wealth, we expect activity to remain robust into the final quarter of the year.”
