Prime London property brokerage, Jefferies James, has announced it is launching one of the first AI property brokers as the company embraces the changing face of the property landscape as part of the firm’s wider company rebrand to Jefferies London.
Jefferies James, now Jefferies London, was founded by Damien Jefferies, who began his career in the property industry in 1991.
Now four years old, the firm has become one of the fastest growing real estate brokerages in Prime Central London and has built a formidable reputation as the go to agent for the rich and famous.
Whilst the firm boasts over 100 years of industry experience amongst its employees, it has always adopted a digital-first approach to ensure that it provides the very best proposition to its high-end clients.
COMPANY REBRAND
In order to remain competitive in what is an ever-evolving property industry landscape, the firm has today announced its full company rebrand to Jefferies London.
Not only does the rebrand include an overhaul of the firm’s digital assets, but Jefferies London has announced it will be launching one of the very first AI powered brokers.
The Jefferies Estate Sales and Search Engine, named J.E.S.S.E for short, will utilise AI technology to improve the company’s client facing service offering.
J.E.S.S.E speaks multiple languages, holds a wealth of industry knowledge and is able to book appointments and answer any other questions related to listings on the Jefferies London website.
DIGITAL CENTRIC
Founder of Jefferies James, Damien Jefferies, says: “We’ve always been a digital-centric business and we’ve continued to evolve our proposition in line with the rapid evolution of the property landscape in recent years. This has helped ensure that we offer our clients a cutting edge service that delivers a vastly superior experience when compared to our competitors.
“There’s no doubt that AI is the next frontier where the evolution of the property market is concerned and so we’ve embraced this technology head on, utilising it to underpin our latest rebrand and to provide an even better service to our clients.
“J.E.S.S.E is our first rollout of our AI technology offering and we’re excited to see how it improves both our internal processes and our customer experience.
“Of course, any technology is only as good as the people behind it and so we’ve also continued to invest in our outstanding team and we have some very prominent names joining the Jefferies London team in the coming weeks.”
