Persimmon Homes has signed a new three-year partnership with Zoopla after reporting a sharp rise in high-quality buyer enquiries through the portal in 2025.
Under the agreement, Persimmon will list all its developments on Zoopla and expand its use of the portal’s marketing and audience targeting products to drive demand and boost brand visibility among active homebuyers.
The renewed deal follows a 46% increase in high-quality new homes leads in the second half of 2025 compared with the previous year, performance attributed to greater visibility of new-build properties across Zoopla’s website and search experience.
Zoopla has invested in tools designed specifically for the new homes sector, including enhanced promotion of new-build benefits and a “search by developer” feature aimed at improving conversion rates for housebuilders.
GATEWAY ADS
Persimmon will also continue using Zoopla’s Gateway Ads and in-search advertising products to maintain a constant brand presence. Its branded Gateway Ads were viewed 63 million times by Zoopla users in 2025.
Ed McCoy, Group Sales Director at Persimmon, says: “Zoopla’s investment into growing lead quality has demonstrated their commitment to the new homes industry, and we’re delighted to extend our long-standing partnership.
“We’re also pleased by the return on investment delivered by their products.
“In 2025, we became the lead partner of Gateway Ads and saw fantastic results from this investment in brand promotion to Zoopla’s home buying audiences.
“We look forward to building on this partnership in the years to come and continuing to test and develop new products together.”
MAXIMISING DEMAND
Alex Rose (main picture, inset), Commercial Director at Zoopla, adds: “This long-term partnership with Persimmon is a strong endorsement of the return on investment and innovation Zoopla delivers for new homes developers.
“By consistently driving market-leading conversion rates and high-quality buyer leads, we’re helping homebuilders maximise demand across their developments, and ultimately grow their business.
“This partnership demonstrates that we have much more to offer beyond listing products.
“Our audience targeting products allow builders more options and flexibility in how they target new home buyers, while achieving a strong return on investment from their marketing spend.”
