Patriotism may have become a complex subject in modern Britain but when it comes to property English pride is paying dividends.
New research from eXp UK reveals that homes located on roads bearing the name “St George” have seen their average value soar by 168% over the past four years – far outpacing the 16% rise seen across England more broadly.
Analysing Land Registry data on residential transactions over the last 12 months, eXp UK found that the average sale price of a property on a “St George” road now stands at £660,000 – 126% above the national average.
The findings suggest that the symbolic association with England’s patron saint, whose day is celebrated on 23 April, may be boosting the appeal – and price – of certain addresses.
PARTIOT PREMIUM
Adam Day, Head of eXp UK, says: “The St George’s Cross has been the subject of debate in recent years, with some arguing it can even deter potential buyers if prominently displayed.
“However, our data suggests quite the opposite – buyers appear more than happy to pay a premium for a patriotic postcode.”
While “St George” roads led the charge, other St George’s Day-inspired street names also carried a market premium. Roads containing the word “Sword” saw average house prices 24% above the national benchmark, while “England” was up 15% and “Church” rose 4.6%.
DRAGON SLAYER
However, not all associations with England’s legendary dragon-slayer proved advantageous. Homes on roads with “Dragon” in the name sold for 5.7% below the national average, while “Knight” came in 15% lower and “Shield” trailed by 18% – perhaps proving that not every mythical motif is equally marketable.
The data paints a striking picture of how heritage and national identity continue to subtly influence buyer behaviour. It also suggests that road names, often overlooked by buyers focused on bricks and mortar, can have a surprisingly material impact on property value.
Day adds: “Whether it’s tradition, charm, or simply the prestige of a distinctive name, roads linked to England’s national icon appear to hold their value – and then some.
“That’s certainly something to be proud of this St George’s Day.”
