Zoopla has revealed that four million homeowners have now subscribed to MyHome to track the value of their home, driving more high-intent and motivated movers to agents as a result.
This is an increase in subscribers of 49% compared to March 2024.
Some 1.6 million of these sellers return to MyHome every month to track the current value of their home and gain insights into their local area.
MyHome highlights to sellers the best agents to sell their property; the potential demand for their home; average number of days on the market; average sold price in their area and properties selling nearby
PUSH NOTIFICATIONS
This means agents are introduced to higher-intent vendors when they decide to sell, who are informed about realistic, achievable prices they can secure for the sale of their homes.
One in three properties listed on Zoopla are already claimed homes, highlighting how Zoopla can put serious sellers in agents’ sales pipelines.
This is being complemented by additional push notifications to these homeowners via the Zoopla app three times a month, with personalised content including their home value estimate, local market stats and emails which notify a homeowner when a property near them has been listed for sale or sold.
This has driven thousands of sessions to the Zoopla website over the past month.
Rich Hayes (main picture), Chief Operating Officer at Zoopla, says: “We’re doing everything we can at Zoopla to get the market moving and ensure a continuous pipeline of serious sellers for agents.
“Priming these future sellers through our MyHome proposition is a crucial component of this, with lots more exciting innovations to come in this space in the near future.”
