Property data innovator Outra has unveiled a new tool designed to transform how estate agents across the UK access and apply market intelligence.
The Outra Dashboard, launched as a free resource, delivers personalised, real-time property insights at a hyper-local level without subscription fees or contracts.
This move marks a significant shift in the property technology landscape, traditionally dominated by expensive analytics platforms that restrict detailed local data to agents or firms willing to pay a premium.
Outra’s initiative levels the playing field, making high-quality intelligence available to all agents, from independents to corporates.
MODERNISING ESTATE AGENCY
At a time when the UK property market is becoming increasingly competitive and data-driven, Outra’s free tool could be a game-changer – offering even the smallest agency the kind of analytical edge that was once reserved for the few.
Simon Dawson, CRO – Real Estate at Outra, reckons the dashboard reflects a wider mission to modernise estate agency practices through data accessibility.
He says: “Our goal is simple: make high-level data available to every estate agent in the country.
“This dashboard provides agents with tailored insights that help them spot trends faster, allowing them to stay one step ahead of the competition and win more business.
“By giving agents this kind of firepower, we not only help them do better business but also deliver more value to their clients.”
WHAT OUTRA OFFERS
The dashboard is designed to be intuitive, accessible and immediately actionable.
KEY FEATURES
- Personalised Local Insights: Agents can tailor their dashboard to match their patch, down to individual postcodes or micro-markets.
- Hyper-Granular Data: Instant access to local pricing trends, transaction volumes, stock turnover, and buyer demand – often to street level.
- Real-Time Updates: Data refreshes dynamically as agents adjust or refine their geographic focus.
- Scalable Views: Users can zoom out to analyse wider town, regional or national trends, ideal for strategic planning or media engagement.
The data is drawn from Outra’s vast proprietary datasets, combining property market activity, household demographics, and behavioural insights – a capability built over years of data science expertise and partnerships across the UK housing sector.
