OnTheMarket, a CoStar Group brand, is proving the property portal of choice among UK housebuilders and developers, following a significant increase in the number of new homes advertised on its site, bringing its stock up to 95% of Rightmove’s developer listings for the first time.
The milestone comes less than six months after its acquisition by CoStar Group, the leading provider of real estate information, analytics and online marketplaces, and early progress in its aims to enhance user experience, increase visitor numbers and uphold fair and sustainable pricing for customers.
Since then, OnTheMarket had surpassed 15,000 advertisers, which includes both estate agents and developers, exceeding its previous high of 13,867 recorded back in June 2020, with the likes of Places for People opting to promote their new homes through the portal.
It has now added 165 developments to its site since the turn of the year, continuing the division’s impressive trajectory in recent years. The recent surge in new homes listings is another encouraging sign for OnTheMarket, as the business continues to pursue its goal of becoming the number one residential property portal in the UK.
VALUABLE TOOL
Richard Webster, Places for PeopleRichard Webster at Places for People says: “OnTheMarket has proved to be a valuable tool for marketing our listings and we have seen leads coming directly from all our developments.
“The user interface is easy to understand and the use of the house type templates is a great way of publishing multiple plots with the same house type, saving a lot of time.”
John Doyle, Head of New Homes at OnTheMarket, adds: “I’m thrilled that our New Homes division has reached another important milestone and now boasts more developments on the site than ever before. The backing of our advertisers is an incredible endorsement of the direction in which the business is headed.
“It’s an incredibly exciting time for the industry, with the recent acquisition by CoStar Group bringing industry leading global expertise and significant financial firepower to support our journey to become the preferred choice for agents and new homes developers across the country.”
