OneDome has announced a £7.5 million partnership with Channel 4 Ventures to support a nationwide television campaign and accelerate the expansion of its broker network.
The agreement includes an initial £5 million media-for-equity investment from Channel 4 Ventures, with a further £2.5 million to follow subject to performance milestones.
The partnership will fund a major campaign in 2026 to promote OneDome’s HomeBuyer Service, a fixed-price, all-inclusive home-buying package combining mortgage advice, conveyancing and transaction management through its proprietary digital platform.
The advertising push is expected to generate a significant rise in client enquiries. In preparation, OneDome is seeking up to 500 self-employed brokers and growth-oriented firms to join its network and manage the increased lead volumes.
NEW ERA FOR HOME-BUYING
Alongside its flagship HomeBuyer Service, the company is launching OneDome Remo, a remortgage proposition that integrates mortgage advice and conveyancing into a single fixed-price service. The new product mirrors the HomeBuyer Service model and aims to simplify the remortgage process while boosting conversion rates for advisers.
Babek Ismayil (main picture), Founder and Chief Executive of OneDome, says: “We’re entering a new era for home-buying and remortgage services. Consumers no longer want to juggle multiple providers — they want a simple, convenient, end-to-end experience.
“OneDome was built to deliver exactly that. Our upcoming national campaign will raise awareness of the HomeBuyer Service and drive unprecedented demand.”
COMMERCIAL BENEFITS
Vinay Solanki, head of Channel 4 Ventures, adds: “This partnership is yet another example of how Channel 4 can create significant commercial benefits for the businesses that collaborate with us, pairing the unrivalled power of TV advertising with our investment expertise.
“OneDome is tackling one of the toughest and most important consumer challenges — making the home buying journey simpler, faster and more transparent.
“It is already one of the fastest growing scale ups in the UK, and we believe it has the potential to transform how people approach one of life’s biggest financial decisions.
“We’re delighted to partner with Babek and the OneDome team as long-term partners, bringing the reach of Channel 4’s platform to help scale the brand nationally.
“Their vision and execution are impressive, and we look forward to supporting them as they continue to innovate, expand and make home ownership more accessible for millions of people.”
