OneDome has announced its first national TV advertising campaign as the proptech and fintech platform looks to accelerate growth and promote its all-in-one approach to the homebuying process.
The campaign, due to launch later this year, will introduce consumers to what the company describes as “the future of home buying”, bringing mortgages, legal services and insurance together through its digital HomeBuyer Service platform.
OneDome said the campaign aims to highlight how its model simplifies what is traditionally a fragmented process by allowing buyers to manage the entire transaction in one place for a fixed price.
The campaign is being developed with global marketing network Stagwell and its agencies Forsman & Bodenfors and Goodstuff, following a £7.5m media-for-equity investment from Channel 4 Ventures.
MARKET SHARE PUSH
The company said the move marks a major step in its plans to grow market share, with the platform already handling around £1bn of mortgage lending each month and targeting 10% of the UK mortgage market within the next two years.
OneDome currently estimates it accounts for more than 4% of mortgage activity.
Babek Ismayil (main picture), Founder and Chief Executive of OneDome, says: “The home buying process hasn’t meaningfully changed for decades – it’s slow, fragmented and unnecessarily stressful. OneDome was created to fix that. We’re bringing the entire journey together in one place.
“As we scale nationally, this TV campaign is about changing home buying for good by introducing millions of consumers to a new way to buy a home – simpler, faster and fully connected. OneDome is not simply marketing a service, it is defining a new category.”
