One UK city makes top ten European cities most loved by TikTokers – and it’s not London

New data has revealed the most ‘TikTokable’ European cities, with Manchester making the top three.

Using data sourced from Statista, marketing experts at Upbeat Agency found the total number of views each European city in the top 50 had received on TikTok in 2023, and then calculated the number of views per inhabitant.

Barcelona is the most popular European city on TikTok, with 65,461 views per capita. The cosmopolitan capital of Spain’s most popular tourist attraction is Park Guell, with 4.66 million visitors in 2022. One of the city’s most prevalent features on TikTok is the world famous FC Barcelona, with 2.4 million posts featuring the club’s hashtag. 

The second most viewed city is Paris, with 29,368 views per inhabitant. In 2022, the French capital’s most visited attraction in 2023 was the Louvre Museum, with 8.9 million visitors. The museum has featured in 91,100 TikTok videos.

Third on the list is Manchester, with 18,387 views per capita. Synonymous with football, two of the city’s most visited places include the Etihad Stadium and Old Trafford, with Manchester City’s grounds tagged in 21,400 posts and Manchester United’s grounds tagged in 123,800 posts.

Taking the fourth spot is Lyon, with 18,119 views per inhabitant. The capital city in France’s Auvergne-Rhône-Alpes region lies at the junction of the Rhône and Saône rivers, and its most visited attraction is the historic Basilique Notre-Dame de Fourvière.

Stuttgart is the fifth most ‘TikTokable’ city, with 14,540 views per capita. Stuttgart’s most visited attraction is the Mercedes-Benz Museum. The museum, dedicated to the history of the automobile and the iconic Mercedes-Benz brand, draws a large number of visitors each year.

In sixth place is Porto, with 14,021 views per inhabitant. Portugal’s second-largest city is home to one of the most iconic bookstores in the world. Livraria Lello is often cited as one of the world’s most beautiful bookshops and it currently features in over 1,465 posts on TikTok.

Amsterdam is in seventh place, with 12,047 views per capita. The most visited place in Amsterdam is the Anne Frank House. This poignant museum, located in the building where Anne Frank and her family hid from the Nazis during World War II, attracts over a million visitors each year.

In eighth place is Marseille, with 10,677 views per person. The vibrant Mediterranean city is the oldest in France and one of its most popular attractions is Vieux-Port (Old Port). This historic harbour is the heart of Marseille, lined with charming cafes, restaurants, and shops.

In the penultimate spot in the ranking is Dublin, with 10,614 views per capita. The Irish capital is renowned for its beer making skills and its most famous beer is Guinness. The Guinness Storehouse in Dublin attracted over 1.5 million visitors from over 165 different countries in 2023 and served over 1.2 million pints of Guinness.

Concluding the ranking is Bordeaux, with 10,412 views per inhabitant. The hub of the famed wine-growing region offers a cultural facility dedicated to the world of wine called La Cité du Vin. The immersive experience allows visitors to learn about the culture of wine through interactive exhibits and tastings.

CULTURALLY SIGNIFICANT

Jordan Bucknell, Chief Executive of Upbeat Agency, says: “The fact that these are the European cities being tagged in the most TikTok posts pays testament to how culturally significant, vibrant and full of interest and life these cities are.

“There is plenty of history, beauty and fun to be experienced, which is taken advantage of by influencers and travel bloggers to create engaging content.

“The use of TikTok to create positive content featuring these cities is great promotion and publicity for the cities by highlighting some of the most popular areas as well as smaller, less tourist-focused areas.”