Nurtur has shaken up the proptech market by making its Instant Valuation Tool (IVT) and premium Lead Management dashboard free of charge to estate agents.
Instant valuation widgets have become a staple for lead capture across the industry but Nurtur says agents deserve more than a basic calculator.
Unlike traditional IVTs, Nurtur’s version allows agents to create multiple customised tools for different channels – from Facebook ads to QR codes in print campaigns or website popups.
Each is tracked individually, offering clear ROI comparisons across campaigns or branches.
INDUSTRY STANDARD
Richard Combellack, Chief Commercial Officer at Nurtur, says: “Instant Valuation Tools have become an industry standard, which means they should be free.
“At Nurtur, we go further. Our IVT isn’t just about lead capture; it’s designed to show agents exactly which campaigns and channels are delivering results.
“That way, agents can invest smarter in high-impact growth drivers like targeted advertising, advanced websites, nurture journeys, live chat, and AI.”
GROWTH DRIVER
Combellack adds that Nutur’s IVT flexibility transforms it from a simple prospecting tool into a performance engine.
And he says: “Accurate valuations open the door, but accurate tracking drives growth. We want every agent to have access to both, without additional cost.”
Agents can deploy the IVT as a website embed, a dedicated landing page, or a popup, with all hosted pages SSL-secured and the option of custom domains for stronger branding.
Full integration with Nurtur’s lead management dashboard provides deeper campaign and channel insights.
By removing cost barriers, Nurtur is positioning its free IVT as both a lead generator and a marketing intelligence tool, giving agents not just more prospects, but the clarity to see which investments deliver the strongest returns.
