flatfair is calling for greater innovation in the rental sector following new findings from Generation Rent and The Guardian highlighting serious concerns with the traditional tenancy deposit system.
Renters are often discouraged from challenging unfair deductions, potentially losing millions of pounds due to opaque and inconsistent processes highlighting the need to rethink how deposits are managed and returned across the UK rental market.
flatfair’s No Deposit solution replaces the traditional upfront deposit with a more affordable check-in fee while landlords still enjoy equal or greater protection if something does go wrong.
The flatfair model also ensures that disputes are handled quickly, transparently, and independently.
CLEAR PROCESS
When disagreements do arise, tenants and landlords benefit from a clear, digital process – free from the ambiguity that so often discourages tenants from seeking redress under traditional schemes.
Gary Wright, Chief Executive of flatfair, says: “At flatfair, we believe the current deposit system is outdated and fails to protect the interests of both tenants and landlords.
“Locking away hundreds or even thousands of pounds for months on end creates financial pressure and unnecessary tension, especially at the end of a tenancy.”
DOUBLE PROTECTION
While many landlords operate fairly, data from Generation Rent shows that too many renters still face unjust deductions. flatfair’s No Deposit product includes independent adjudication and a clear resolution process, helping to rebuild trust on both sides of the rental relationship.
For landlords who prefer the familiarity of a cash deposit, flatfair also offers a Deposit Protection plan, alongside the No Deposit product, giving landlords confidence and tenants peace of mind in equal measure.
DRIVING CHANGE
Wraight adds: “These latest findings are a wake-up call. But where regulation can take years, innovation can lead the way. Our mission at flatfair is to create a rental system that works for everyone – fairer for tenants, safer for landlords and driven by technology that puts people first.
“flatfair is committed to reshaping the rental landscape, ensuring renters no longer face an outdated system of locked-up deposits and inconsistent decision-making.
“By offering choice, clarity and accountability, flatfair believes that a better way forward is not only possible – but already here. The future of renting shouldn’t be about winners and losers. It should be about clarity, confidence, and choice.”
