New Nottingham estate agent launches with Alto

Newly launched estate agency Ashford & Moult has chosen Alto as its technology partner after trialling rivals and finding them “confusing, clunky, and missing the basics”.

The Calverton-based firm, founded just three weeks ago by directors Tom Moult, Chris Hibbert and Kev Marsh, says Alto was the clear choice to give their new business the strongest possible start.
After trialling budget rivals and finding them “confusing, clunky, and missing the basics”, the team turned to Alto, the UK’s biggest property software platform, to give their new business the best possible start  in a move they describe as “essential” for hitting the ground running.

Moult (main picture, inset) says: “Starting a new agency is tough enough. We knew from the off we needed a system we could trust.”

GET WHAT YOU PAY FOR

And he adds: “We looked at cheaper options, but quickly realised you get what you pay for. None offered the ease of use, built-in templates, and compliance reminders that Alto provides.

“We weren’t going to waste time on cut-price systems that slow you down. Alto had everything we needed from day one, allowing us to generate high-quality AI-powered property descriptions, and ensure all client communications are logged and transparent. For a three-week-old agency, that’s an incredible advantage.”

TIME-SAVING TOOLS

And Kev Marsh says: “We’re a new name in Nottingham, so everything has to be spot-on. For us, Alto is like having an extra team member. It is already saving us hours every week.”

The trio, who officially launched Ashford & Moult in July, say Alto’s time-saving tools have been critical in helping them quickly secure listings – with lettings services set to follow later this year.

Moult adds: “As an independent agency, honesty, trust and respect are the key values at the heart of our business. Alto complements that perfectly by helping us deliver a professional, transparent service from day one.”

PAYS FOR ITSELF
Nick Shaw, Alto
Nick Shaw, Alto

Nick Shaw, Chief Revenue Officer at Alto, says: “Ashford & Moult are exactly the kind of modern, ambitious agency Alto was built for.

“The fact they chose us as their launch partner speaks volumes.

“Increasingly, we’re seeing new independents start with Alto as standard because they know it pays for itself from day one.”

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