A quiet but potentially seismic shift is underway in the UK property market as data analytics firm REalyse opens its platform to consumers with an AI tool that may fundamentally alter how buyers, sellers interact with property listings.
And the AI platform could pose a direct challenge to established portals like Rightmove, Zoopla and OnTheMarket.
Officially launching on Monday the REalyse chatbot is designed to bypass the inefficiencies of traditional portals by offering intelligent, personalised property searches, tailored market data and live valuations – all in one place.
The tool interprets lifestyle criteria (schools, cycle routes, pet-friendly areas, planning potential) and investment metrics (yield, capital appreciation, price trends), delivering results with a depth of insight the current portals simply don’t offer.
LOCATION-AGNOSTIC SEARCHES
Unlike existing platforms, which often funnel users into postcode-restricted searches and surface primarily agent-listed stock, REalyse allows location-agnostic searches based on criteria that actually matter to the buyer – from commute times to school quality to renovation upside.
At a demonstration to property professionals in London last night, Irakli Menabde, chief operating officer and co-chief executive at REalyse, highlighted the platform’s game-changing potential – especially for estate agents.
Speaking at the event at the Radisson Blue, Tottenham Court Road, Menabde outlined what had earlier been reported in The Times and offered even more insight as to the platform’s future by ‘democratising’ data for everyone and at every level – both institutional, retail and the end consumer.
“The housing market is still stuck in those old portals and panels. They’re clunky, and they don’t adapt to the individual. We’re giving people a tool to truly understand their specific situation.”
SIGNIFICANT IMPLICATIONS
The implications for portals are significant. While Rightmove and its peers have long been criticised for favouring agent listings and restricting visibility into true market conditions, REalyse offers full transparency.
Its valuation reports are updated monthly, based on real sold prices and EPC data. Users can compare asking vs. achieved prices, track long-term market forecasts, and even assess how much value an extension might add.
AGENT PERFORMANCE
And it’s not just buyers who stand to benefit. Sellers can instantly see how agents in their area have performed – including time on market and success rates relative to asking price – potentially undercutting the influence of brand-heavy agency listings on the big portals.
What’s more, REalyse’s pricing structure is accessible. Two valuation reports are free, and ongoing access starts at just £9.99 per month.
And REalyse doesn’t rely on estate agents for revenue.
“What we’re offering is full transparency,” Menabde said. “A lot of platforms get funded by estate agents. That’s not our model.”
While the platform does not yet include off-market listings – a key area in high-end London transactions – Menabde says a feature allowing sellers to request valuations and invite agents to pitch for their business is in development.
REalyse says the tool, soon to be available at realyse.com, is aimed at helping users track the value of their biggest asset – their home – with the same ease and clarity as they would shares or pensions.
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