Movera has appointed Charlotte Selby-Fullgrabe in the new role of social media and content executive, bringing a wealth of experience in digital communications and a passion for community-led storytelling.
Originally from Australia, Selby-Fullgrabe (main picture) joins Movera after leading student-facing social media for Curtin University as a digital communications coordinator, where she specialised in platforms such as Instagram and YouTube.
Prior to that, she worked as assistant marketing manager at Tate Wine, and has a broader background in hospitality, lifestyle brands, and even floristry – where her love of visual storytelling first took root.
In her new role, Selby-Fullgrabe will focus on content creation, digital communications and campaign execution, with a strong focus on employer brand, community-driven storytelling, and social video content tailored for Instagram and LinkedIn.
NEW CAMPAIGN
One of her early priorities is launching a new campaign spotlighting the people behind Movera’s brands.
Since joining Movera, Selby-Fullgrabe says that she’s been struck by the expertise, drive and passion of its teams and is eager to bring that to the forefront on social.
She adds: “What drew me to Movera was their clear focus on people – something that really resonates with my values, both professionally and personally.
“With a background in psychology and a love for social media, I’m excited to showcase our brand in a way that truly reflects the culture, values and voices of the business.
“For me, authenticity is everything, and I’m excited to create content that reflects real voices and strengthens meaningful engagement with our brand.”
AUDIENCE ENGAGEMENT
Lisa Daniels, head of marketing and communication at Movera, says: “Charlotte brings fresh energy, a deep understanding of social platforms, and a real passion for people.
“Her insight into what makes audiences engage – and her ability to turn that into meaningful content – is exactly what we need as we continue to evolve the Movera brand. We’re thrilled to have her on board.”
