SevenCapital and MARK Capital Management have secured one of London’s biggest off-plan residential deals of the year after selling the twin penthouses atop their 29-storey Oria tower at 100 Kensington for £10 million to a Middle Eastern buyer seeking a London base.
The transaction, handled jointly by Savills and JLL, is believed to be the most valuable single off-plan homes deal agreed in the Royal Borough of Kensington and Chelsea so far in 2025.
The two three-bedroom duplexes span more than 3,540 sq ft across the tower’s top floors and come with extensive private roof gardens on the lower level.
Combined, the units can be configured to provide up to six bedrooms to accommodate family and guests.
HIGH QUALITY
Each penthouse features double-height spaces, full-height glazing and the flexibility for the buyer to adjust layouts and specifications.
Pic credit: SevenCapital
Current plans allow for either a large open-plan triple reception room or a series of distinct living spaces, including a family kitchen/breakfast room, dining room and double reception room opening onto a private terrace and roof garden.
The terrace forms a dramatic double-height covered atrium positioned to capture panoramic views across London.
Pic credit: SevenCapital
The roof gardens have been designed to support some of the most substantial outdoor living spaces in the West Kensington new-build market, with scope for an outdoor kitchen and barbecue area, generous dining and lounging zones, and a private health suite accommodating a sauna, exercise area and sun-deck. The upper floors can house up to three VIP bedroom suites with luxury ensuite bathrooms.
VERTICAL VILLAGE
Pic credit: SevenCapital
SevenCapital and MARK said the deal highlights the “high quality and unique nature” of 100 Kensington, billed as the first new “vertical village” in the borough.
Since the project’s launch in July, the developers have averaged around 30 enquiries and 15 viewings a week, generating more than £40 million in early off-plan sales at The Oria, the first of seven buildings to come to market.
International buyers – particularly from Asia and the Middle East – have led early demand, often purchasing as a London pied-à-terre or as accommodation for children studying in the capital.
AFFORDABLE HOUSING
The wider development will deliver 462 homes, including 276 market-sale apartments designed by Conran & Partners, together with affordable housing, leisure amenities and commercial space.
Construction began in 2020 and is well advanced, with completion scheduled for 2027. The masterplan by John McAslan & Partners and detailed design by Corstorphine & Wright centres on a podium garden created by landscape architects IDP.
Residents will also have access to rooftop terraces, a pavilion for cinema and events, a health club with a 20-metre pool, fitness studio, concierge services and retail and office premises.
STRONG BUYER INTEREST
James Moody, Chief Operating Officer of SevenCapital, says: “We are delighted by the landmark penthouse sales at 100 Kensington, which we believe is the biggest single off plan new homes deal to be agreed in the Royal Borough of Kensington and Chelsea during 2025.
“The steady flow of enquiries and sales that 100 Kensington has received shows that there remains strong buyer interest in purchasing homes in unique London projects that have a distinctive offering.”
EXCEPTIONAL QUALITY
And he adds: “We have carefully curated the design of the homes and lifestyle amenities at 100 Kensington to form a wonderful new residential address which represents exceptional quality and outstanding bespoke design.
“This new residential quarter for Kensington provides both competitively priced market sale homes and much needed affordable housing.”
