There’s been a lot of shouty noise since NTSELAT’s withdrawal of guidance – and too many voices mistaking that noise for a win… or a loss depending on the viewpoint.
But for those of us who’ve built the tools, proved the commercial value, and stood firm on principle, this isn’t a defeat. It’s a narrowing of focus. A line drawn.
This isn’t about compliance any more. It’s about position.
The law hasn’t changed. The obligations haven’t changed. And now that Material Information is available on demand – neatly packaged, accurate, and accessible – failing to use it is no longer excusable. It’s exploitable.
REAL GAINS TO BE HAD
We’ve already seen what happens when agents lead early. Completion rates improve. Fall-throughs drop. Instructions increase. Clients notice. Competitors hurt.
Material Information was never the destination. It was a stepping stone – a solid place to stand midstream. Contract Ready is the other side of the stream.
And that’s where the real gains are.
To those who invested early – this is your moment to push ahead. What you’ve already done is now the advantage. Let others celebrate the withdrawal of guidance – while you move on to making deals complete faster, more reliably, and more profitably.
To those building the next layer – who know the problem is deeper than a few missing fields – you don’t need someone explaining what’s wrong. You need someone who’s already solved it.
I’ve done this before. Built the model. Run the trial. Delivered the proof. I’m still doing it now.
WHAT”S GOING TO HAPPEN NEXT
The same pressure that pushed NTSELAT to act is moving to the CMA. We’re not scattered any more. We’re focused. Not on converting the stragglers – but on empowering the 11,000 agents who dominate their patches. The ones who know what’s coming and are already gearing up to capitalise on it.
“Shoutiness isn’t a strategy. It’s just unnecessary noise.”
We’re not backing off. We’re doubling down. And we’re not wasting energy shouting over the crash. We’re driving straight through.
Unsure what this all means for you? I’m not. We’re still headed exactly where we were going. The map hasn’t changed – just the commentary from the roadside.
Some are confidently celebrating the withdrawal of guidance, convinced they’ve dodged a burden.
They haven’t. They’ve just stepped out of the lane – while the professionals press on.
Shoutiness isn’t a strategy. It’s just unnecessary noise.
Robert May is Advocate for Agents at MySSTC
