LRG has announced its partnership with LOFT, the residential furniture specialist, for the design of its first-ever pavilion at the UK’s Real Estate Investment & Infrastructure Forum (UKREiiF) which takes place from 20-22 May, at the Royal Armouries Museum and New Dock in Leeds.
UKREiiF is a key event for regional authorities, local councils, government departments, investors, developers and industry professionals.
As a pavilion partner, LRG is using the opportunity to showcase its dedication to sustainability and innovation in the UK property sector.
The collaboration between LRG and LOFT will highlight a mutual commitment to environmental responsibility and resident wellbeing.
SUSTAINABILITY AND ESG
Aligning with LRG’s strong sustainability goals and ESG commitments, LOFT will provide furniture from its Impactful Interiors range, designed specifically for developers, landlords and residents.
LOFT’s shared commitment to ESG is reflected in this collection, which balances style, durability, cost-effectiveness and, ultimately, sustainability, complementing LRG’s vision.
The pavilion will feature flexible seating for around 40 delegates, as well as breakout areas and soft seating zones for some of the expected 13,000 attendees. The space will also feature lush greenery and foliage, enhancing the atmosphere with a natural touch and creating an inviting and comfortable ambience.
CHALLENGES AND OPPORTUNITIES
Kiersty Sims, Group Marketing Director at LRG, says: “Partnering with LOFT, known for its ethical procurement and sustainable manufacturing practices, ensures that our sustainability ethos remains at the forefront of this project.
“Like LOFT, we’re looking forward to taking to the stage, where our experts will be discussing crucial topics including making planning positive for all, modern block management in the face of change, the future of shared ownership, how to deliver housing and growth, navigating the evolving landscape of property development finance, BTR multi and single family housing growth, and the challenges, changes and opportunities associated with business rates.”
SHARED FOCUS
Natalie Gray, LOFT Design Manager, who is working with Aimee Bessant, LOFT’s Head of Marketing, on this brief, says: “This has been a fantastic brief to work on as design and furniture partner. A shared focus on ESG and resident wellbeing has allowed us to create a stunning, multi-functional space, showcasing key products from the LOFT Impactful Interiors range.”
REAL SYNERGY
Benjamin Hall, LOFT’s Managing Director, adds: “We are so excited to partner with LRG at UKREiiF this year to bring their vision to life within their pavilion. There is a real synergy between LOFT and LRG in terms of what we prioritise when bringing spaces to life.
“LOFT is dedicated to leading the way with our ESG initiatives. With 22 years of experience in the industry, we are passionate about selecting quality, sustainable products – and we are responsible throughout the entire product lifecycle, with our LOFT renewal scheme which sets us apart by allowing us to remove, recycle and repurpose products for our clients and charity partners.
“Through this collaboration, LRG and LOFT are paving the way for a sustainable future in the property sector, ensuring that innovation and environmental responsibility go hand in hand.”
