LRG has strengthened its London footprint with a double acquisition, adding Chelsea estate agency Farrar & Co and block management specialist Principia Estate and Asset Management to its network.
The deals expand LRG’s presence across both residential sales and lettings and prime central London block management, reinforcing its strategy to build a full-service offering in key high-value markets.
Farrar & Co, based on Fulham Road, has operated in Chelsea since the 1950s and built a strong reputation for its relationship-led approach. The business will continue to trade under its existing name, with all staff transferring to LRG. Julian Chambers will remain in place to lead the team.
Alongside this, LRG has acquired Principia, a Chelsea-based block management firm overseeing around 250 buildings, many within conservation areas and among some of London’s most valuable residential assets. Principia will also retain its brand and leadership, with Simone Carlon and Julian Chambers continuing to head the business.
EXPANDED REACH
Together, the acquisitions significantly deepen LRG’s reach in the Royal Borough of Kensington and Chelsea, adding established brands with long-standing client relationships and specialist expertise.
Matthew Light, Group Mergers and Acquisitions Director at LRG, says: “Farrar & Co is a business built on reputation, experience and long-standing client relationships.
“Julian, Terje and the team have created something with real depth in the market. We are keen to retain that strength while supporting the business as it grows within the LRG network.”
And commenting on Principia he adds: “Simone Carlon and the team have built an exceptional business with a strong reputation across Chelsea and the surrounding areas.
“We are keen to retain and grow the Principia brand, supporting its continued success while exploring opportunities to expand its reach across other London markets. This is exactly the type of business we look to partner with, established, respected and well positioned for growth.”
EXPERIENCED TEAMS
Michael Cook (main picture), CEO at LRG, says: “[The Farrar & Co] acquisition adds a well-established Chelsea agency to our existing London operations. Farrar & Co brings a strong local presence, supported by two prominent offices and an experienced team that understands how to deliver for both sellers and landlords.
“The strength of the Farrar & Co brand is an important part of that success, and it will continue to play a central role as we build on this foundation.”
NATURAL FIT
And commenting on Pricipia, he adds: “Principia operates in one of the most demanding areas of the UK property market, where the quality of management is critical. Their portfolio, expertise and reputation make them a natural fit for our business.
“The Principia brand has been built on consistently high standards and strong client relationships, and that identity will remain an important part of the business as we continue to strengthen our presence in Prime Central London.”
PERSONAL APPROACH
Julian Chambers, Group Partner at Farrar & Co, says: “Farrar & Co has always been built on strong relationships, local knowledge and a consistent, personal approach to service.
“Joining LRG allows us to continue doing what we do well, while benefiting from additional support and scale.
“It gives the business a strong platform for future growth while staying true to what has made it successful.”
EXPANSION STRATEGY
And Simone Carlon, Director at Principia, says: “Principia has always focused on delivering a personal, high-quality service in a complex and competitive market.
Joining LRG allows us to continue that approach while benefiting from additional scale and support. We are excited about what we can achieve together.”
The dual acquisition forms part of LRG’s ongoing expansion strategy, with further deals expected as it continues to target established independent businesses across sales, lettings and property management.
