Boutique private office and wealth advisory firm Liberty Rock has appointed renowned industry veteran Paul Finch as Managing Director of Liberty Rock Property, its specialist property advisory and buying agency.
Finch, one of the most recognisable names in London’s ultra-prime residential market, brings nearly four decades of experience advising ultra-high-net-worth individuals (UHNWIs), family offices and developers on discreet off-market deals, strategic acquisitions and trophy asset sales in London and internationally.
Previously a long-serving senior director at Beauchamp Estates, where he led the firm’s new homes division and played a pivotal role in numerous high-value transactions, Finch joins Liberty Rock to spearhead the company’s growing property arm.
Liberty Rock Property focuses on off-market deals, development consultancy, and complex strategic acquisitions across Prime Central London and select overseas wealth hubs.
AGILITY AND ABILITY
And pundits tell Property Soup that his appointment signals Liberty Rock’s intent to further consolidate its position as a leading private client advisory firm operating at the very top end of the global property market.
Finch says: “The ultra-prime property sector is seeing the long-term decline in traditional high-street estate agency, replaced by dynamic wealth advisory firms like Liberty Rock and digitally driven boutique agents.
“Alongside this, the development finance sector is undergoing a significant shift with high street banks being replaced by private family offices and individuals as the key source of real estate funding for both single and multi-unit projects.”
EXPANSION PLANS
And he adds: “I have huge admiration for Scott-havard Williams and his colleagues and Liberty Rock is expanding quickly and is ideally positioned to take advantage of these changes.

“Clients demand far more personal representation in a market that requires agility, off-market access and an ability to advise on the creative structuring of finance and special purpose vehicles.”
Finch will work closely with Liberty Rock CEO and Group Director Scott-havard Williams and the firm’s senior leadership team. Liberty Rock offers UHNW clients integrated wealth services spanning property, tax structuring, bespoke finance and concierge-level lifestyle management.
DEEP KNOWLEDGE
Scott-havard Williams adds: “We have been expanding rapidly and see significant growth opportunities with Paul at the helm of our real estate division.
“For family offices and private ultra-high-net-worth individuals, global real estate investment and portfolio management for their personal homes is a key part of their wealth management requirements.
“Our growing real estate department will really benefit from the deep knowledge, access to exclusive trophy real estate opportunities and network of contacts that Paul will bring to the business.”