Leaders Romans Group, one of the UK’s leading property services groups, has unveiled a new brand identity, rebranding simply as LRG.
The move is designed to reinforce its position as a modern, forward-thinking company offering “everything property, all under one roof.”
The transformation reflects LRG’s evolution into a dynamic parent brand, uniting 24 specialist property services under a single, cohesive identity.
These services span residential sales and lettings, planning, architecture, surveying, and commercial property solutions.
STRATEGIC GROWTH
LRG’s continued expansion has been driven by strategic acquisitions, strengthening its national presence and enhancing its ability to offer a comprehensive range of property solutions.
A key focus of this growth has been sustainability, with LRG committed to implementing environmentally responsible practices as it scales its operations.
LEADERSHIP
Michael Cook (main picture), LRG Chief Executive, says: “LRG has evolved into much more than many people realise. When we speak to clients, they’re often surprised by the breadth of our services and the number of brands within our group.
“This rebrand is about making that clearer – giving us the impact and recognition we need while setting the stage for future growth. LRG is now a name that represents everything we do in property – strong, modern, and ready for what’s next.”
MARKET PRESENCE
Kiersty Sims, Group Marketing Director, adds: “As we expand our portfolio, we remain committed to preserving the unique identities of the strongest estate agency brands we acquire, recognising their deep-rooted connections within their communities.
“Our strategy involves integrating core ancillary services such as mortgages, insurance, and surveys, which not only support our existing brands but also seamlessly extend to new acquisitions, ensuring swift and comprehensive service coverage.”
STRONG CONNECTIONS
Sims also emphasised how the rebrand will strengthen the connection between LRG’s businesses, making it clearer that every service offered by its specialist brands is part of a unified, expert network.
With this strategic rebrand, LRG is positioning itself for further growth while ensuring its clients benefit from a seamless, full-service property experience.
Property Soup reported last month how LRG had returned to Zoopla after a one-year absence, in a two-year property listings and vendor leads deal.
One hundred and one of LRG’s agency branches now list their London properties on Zoopla, including the well-known brands of Acorn, Stirling Ackroyd, Gibbs Gillespie and Portico.
