Knight Frank has signed a new three-year agreement with Zoopla as part of the real estate consultancy’s plans to expand its residential market share across the UK in 2025.
The deal will see all 62 of Knight Frank’s UK residential offices list properties for sale and rent on Zoopla’s portal.
The consultancy, which was founded in London in 1896, operates 740 offices in over 50 countries and territories worldwide, and remains one of the largest privately owned global real estate agencies.
The new agreement is aimed at supporting Knight Frank’s residential division with higher volumes of qualified buyer and seller leads.
DIGITAL INNOVATION
The firm has identified digital innovation and targeted marketing as core to its growth strategy over the next 12 months, amid continued competition in the prime and super-prime markets.
Zoopla says Knight Frank will benefit from a suite of advanced marketing and lead-generation tools.
These include Valuation Booster, a product designed to generate vendor leads by increasing the visibility of valuation services within search results. In the first quarter of 2025, Knight Frank reported that Valuation Booster had driven a notable uplift in leads for properties valued at over £800,000.
The agency will also continue to use In-Search Ads, a native advertising tool that Zoopla says delivers more than 1.5 million impressions per month, helping agents promote brand and branch visibility within active property searches.
As part of the agreement, Knight Frank will gain greater access to Zoopla’s MyHome audience – over four million homeowners who use the platform to monitor their property’s estimated value.
WIDE AUDIENCE
Tim Hyatt, Head of Residential at Knight Frank, says: “Ensuring our clients’ properties and the Knight Frank brand are presented to the widest possible audience is key.
“Our partnership with Zoopla plays an important role in doing just that, and we look forward to continuing to work with the portal to drive potential buyers and tenants to the diverse portfolio of homes we are marketing.”
FORWARD MOMENTUM
Rich Hayes, Chief Operating Officer of Zoopla, adds: “Knight Frank is one of the most recognisable estate agency brands in the UK and we’re delighted that their distinctive red will continue to feature on the Zoopla website.
“Securing this renewal is evidence of the forward momentum at Zoopla where our strategy is to build the UK’s largest active mover audience, and equip our customers with the products and services that they need to reach, engage and convert that audience into revenue.
“We look forward to working closely with the Knight Frank team and supporting them to deliver against their ambitious growth plan for the coming years.”
On Monday Property Soup revealed Knight Frank had revised up its estimate for UK prices this year to 3.5% from 2.5% this year due to the improving rate landscape.
