Kerfuffle has released its latest eBook, “The Ultimate Guide to AI in Estate Agency” representing the most comprehensive resource to date on all things AI-related in the Proptech world.
In an era where AI is reshaping industries at an unprecedented pace, the estate agency sector stands to gain immensely from embracing these transformative technologies. However, despite the immense potential, recent findings from “The Voice of The Agent” survey conducted by Unchained Marketing’s Simon Leadbetter reveal that 56% of estate agents are not currently leveraging AI, with those who do, primarily using it for general content production.
Chief Kerfuffler, Simon Whale (main picture), underscores the critical need for agents to expand their AI horizons beyond basic content creation.
He says: “Agents that are only using AI for basic content creation are only touching the tip of the iceberg. There is so much more to AI than simply trying to create generic blog content.”
Recognising the overwhelming nature of navigating the AI landscape amidst rapid technological evolution, Kerfuffle’s guide serves to “make sense of the noise.” featuring insights from industry leaders, suppliers, and agents, the eBook delves into their hopes, fears, and dreams regarding Ai’s potential contributions to the industry.
“We appreciate that with the scale of the buzz and fast pace at which these technologies are evolving, there is a sense of overwhelm amongst agents,” Whale acknowledges.
“This guide is the first step in showcasing what the future looks like and what the best suppliers are already doing to leverage AI efficiencies for estate agents. I think the fact that since we started writing this first one we’ve already got enough content for Volume 2 tells you everything about the pace of change in this area.”
