iamproperty has launched a new 2025 Budget Playbook for estate agents, positioning it as a practical response to a Budget widely viewed across the sector as unhelpful and light on housing reform.
The Playbook offers a 90-day action plan designed to help agents protect pipelines and navigate what is expected to remain a low-growth market for much of 2025.
The publication analyses the Budget measures affecting vendors, landlords and agency operations, and sets out seven tactical steps agents can take immediately.
It is intended to give firms a structured response framework at a time when prolonged pre-Budget speculation has already dented buyer confidence and slowed transaction volumes.
CHALLENGING MARKET
The new guidance builds on iamproperty’s earlier Thriving in a Challenging Market report, which provided a broader strategic blueprint for agents seeking to improve resilience, win more instructions and streamline operations in an uncertain economic environment.
With cost pressures rising and owners of higher-value homes facing fresh tax considerations, the Playbook aims to help agents counter weaker sentiment and take advantage of gaps left by competitors who are reacting more slowly.
UNDOING THE DAMAGE
Jamie Cooke (main picture, inset), Co-founder at iamproperty, says: “The Autumn Budget may not have rewritten the housing market, but it has created some much-needed clarity for estate agents, ending months of damaging uncertainty that has paralysed buyer confidence and slowed housing market activity to a crawl.
“Although we now have some clarity, it will take a long time to undo the damage which the endless speculation has inflicted on the property industry.”
SIGH OF RELIEF
And he adds: “For many agents, the news still feels like headwind and whilst we all drew a collective sigh of relief to hear there would be no stamp duty overhaul, and no sweeping changes that would shake up pipelines overnight, the announcement did introduce new pressures for owners of high-value homes, confirmed a steady, low-growth environment, and increased cost pressures for agents.
“For the most proactive agents, the new market challenges can still create a real competitive advantage.
“ That’s where our new 2025 Budget Playbook comes in. We didn’t want to join the noise but instead provide some practical guidance for agents.”
LEAD FROM THE FRONT
Mark Smith, Managing Director, Smith & Friends, says: “The Budget doesn’t do enough for the property market which has effectively been static over the last couple of months due to the sheer number of leaks.
“It certainly didn’t tackle the flaws in the process and did nothing but increase agents’ overheads.
“As always, agents need to lead from the front to win in a challenging market, to build consumer confidence and be as efficient and effective as possible.”
