iamproperty has acquired The ValPal Network for an undisclosed sum, accelerating its push to build a fully connected technology ecosystem for estate agents across the UK.
The deal strengthens iamproperty’s end-to-end offering, which now spans the entire buying, selling and lettings journey – including auction, onboarding, compliance (including Material Information), conveyancing, lead generation and CRM.
The group says its technology is designed to deliver faster, more secure transactions for every type of UK property deal.
The acquisition marks a key milestone in iamproperty’s ecosystem roadmap and significantly boosts its lead-generation capabilities.
MARKETING TOOLKIT
ValPal will sit alongside iamproperty’s Marketing Toolkit and recently launched Market Appraisals module, giving agents more tools to win instructions and convert demand.
Founded more than a decade ago, The ValPal Network is a major player in automated property valuations, generating more than one million valuation leads each year for over 4,000 estate agency partners nationwide.
Its ability to convert consumer interest into high-quality opportunities is seen as a major benefit for iamproperty Partner Agents.
By integrating ValPal’s technology into its wider ecosystem, iamproperty claims it will deliver the most powerful end-to-end lead-generation proposition currently available in the UK residential property market.
QUALIFIED PROSPECTS
ValPal Pro, the platform’s flagship solution, uses AI to contact and nurture vendor and landlord leads generated via agents’ websites in real time.
The system qualifies prospects, captures key data and prioritises the most motivated sellers, reducing manual effort and helping agents secure valuation appointments faster.
Leads are responded to in seconds, with unresponsive prospects entered into a 12-month automated nurture cycle to ensure opportunities are not missed.
STRATEGIC FIT
Ben Ridgway, Co-founder of iamproperty, says: “We are delighted to announce the acquisition of The ValPal Network. This represents an excellent strategic fit for iamproperty, as we continue to enhance our AI capabilities and broaden our digital ecosystem to improve the buying and selling process for everyone.
“The ValPal Network’s portfolio of AI powered software services transforms the lead generation process for Estate Agents, driving revenue and saving both time and costs.
“Integrating these capabilities into iamproperty further bolsters our existing tech-driven marketing and lead generation services and will ultimately unlock enhanced profitability for our Partner Agents.
“I look forward to working with Nat and The ValPal Network team.”
AGENT EXPERIENCE
Nat Daniels, founder and CEO of The ValPal Network, adds: “We are thrilled to be joining iamproperty, having enjoyed a great relationship with the team for many years.
“The combination of our technology and advanced AI, their technology, and our combined expertise and creativity will help The ValPal Network to accelerate growth.
“The synergies lie not only in our business’s mission and innovation, but also in our culture, vision and commitment to service excellence and agent experience.”
