iamproperty has revealed a series of highly anticipated innovations to its lead generation solution, Marketing Toolkit.
These new innovations take the Marketing Toolkit to a whole new level, giving estate agents a game-changing solution which supports them to win new instructions, optimise results and dominate their market, all within one easy to use platform.
The five new features were unveiled at an online event yesterday to over 400 agents, with the biggest announcement the addition of a Market Appraisals module.
Covering the entire journey, from pre-appointment communications and slick in-room presentation tools to post-appointment follow ups, agents will have everything they need to stand out in the front room and maximise their win rate.
TIME-SAVING
Features available within the Market Appraisals module include pre-appraisal presentations, a client circumstance checker, unlimited templates, tailored appraisal presentations and proposals, nurture journeys, lost lead tracking and smart reporting.
An integration with iamproperty’s CRM solution means it also eliminates admin and simplifies data entry, from valuation bookings right through to post-appraisal follow ups, with time saving integrations also available with other core CRMs.
PROPERTY REPORTS
Other new features include the new Property Comparison Report. This combines recent sales, current listings, and local trends into one easy-to-use report, helping agents give accurate valuations and have more confident conversations with clients.
Competitor analysis allows agents to compare their branch to other local agents, using this insight to adjust strategy, stand out locally and stay one step ahead. ‘Just Listed’ helps agents to boost local awareness and stay top of mind with potential sellers, with the ability to quickly target neighbouring properties with hyper-local campaigns.
COMPREHENSIVE SOLUTION
Ben Ridgway (main picture), Co-Founder of iamproperty, says: “Just like when we launched our Marketing Toolkit last year, there’s been a lot of industry speculation around the reveal of these new features.
“With these updates, the Marketing Toolkit gives agents one comprehensive solution to take care of prospecting, campaigns, lead generation and market appraisals. It’s all about making sure they stand out from the crowd, with everything they need to enhance their prospecting, win more instructions and increase their market share.
“With the market having experienced an especially active period, following the rush to complete before the stamp duty deadline, and our data showing that appetite from buyers hasn’t slowed moving beyond the deadline, it brings a huge opportunity for agents to identify new opportunities, and those with the right tools to do this without having to dedicate lots of time and effort into prospecting will have a big advantage.”
PARTNER AGENTS
He adds: “As with all our solutions, we’ve worked closely with our Partner Agents to develop and test the latest features to make the Marketing Toolkit a must-have. We’re continuously innovating and are working on even more updates coming soon, to unite our solutions together to accelerate agents’ success further. This includes triggers to support agents using our Auction solution to grow their Auction business.”
John Nicholson Managing Director, Dowen Auction, Sales & Lettings and an iamproperty Partner Agent, says: “The Pre and Post Appraisal Tool is a game-changer for my agency, giving us the edge we need to win more instructions.
“The presentation, quality of information, and interactive elements set us apart, providing a level of professionalism that truly impresses clients.”
