In a residential market where Private Treaty transactions now average over 200 days to complete, speed has become a luxury – and a clear point of competitive difference.
Now, leading auction provider iamproperty is equipping estate agents with a new tool to meet that demand: Auction Watch, a high-quality consumer magazine designed to demystify the Modern Method of Auction (MMoA) and support agents in accelerating sales.
The publication is the first of its kind and is available exclusively to iamproperty’s Partner Agents.
Designed to sit elegantly in-branch, Auction Watch offers a curated, consumer-friendly overview of the MMoA process, complete with success stories, a jargon-free glossary, and a spotlight on national auction hotspots. Its goal: to boost awareness, confidence and, crucially, conversion.
GROWING AUCTION MOMENTUM
The launch comes amid growing momentum for MMoA as more buyers and sellers turn to auction to secure faster outcomes.
In a recent survey, 71% of sellers cited speed as their top priority when putting their home on the market, a trend agents can no longer afford to ignore.
iamproperty’s auction model offers fixed 56-day completion timelines, a sharp contrast to the lengthy delays now associated with traditional sales.
PICK UP APPEAL
Michele Gettins, Chief Marketing Officer at iamproperty, says: “Auction Watch is another example of how iamproperty is innovating to support our Partner Agents, and add real value to their relationships with clients and position in their markets.
“It’s designed to be a practical tool which agents can use every day to help bring the benefits of auction to life.
“The glossy magazine can be displayed in their waiting areas and is akin to the types of publications consumers associate with homes and interiors, with real appeal to pick it up.
“With the recent news that Private Treaty transactions are taking over 200 days on average, there is a real opportunity for agents to showcase where auction can deliver in any type of market, enabling speed and much faster completions.
HELPING AGENTS
And she adds: “However, for many homebuyers and sellers, auction might be a new concept, or they may have outdated misconceptions of it.
“This publication shows auction for what it is today, helping to grow consideration among consumers and open up conversations with our Partner Agents. Ultimately, helping agents to help more people to move efficiently.”
YEAR-ON-YEAR GROWTH
Auction as a route to sale has shown consistent year-on-year growth. In 2024, Partner Agents’ auction sales accounted for 1.2% of all UK property transactions.
That momentum has continued into 2025, with sales up 13% on the same period last year. June marked a new high point, with £186 million worth of property sold – the strongest month to date.
