Estate agency ecosystem provider iamproperty is bringing artificial intelligence into the mix with new features designed to help agents win more instructions and streamline their operations.
The enhancements, part of its Marketing Toolkit, are set to roll out in early 2025, promising to revolutionize how agents attract sellers in a fiercely competitive market.
The AI-powered features include a generative AI tool for crafting tailored letters, enabling agents to communicate effectively with potential clients in less time.
Another standout is the predictive market tool, which uses AI to pinpoint properties likely to hit the market soon, giving agents a competitive edge by targeting sellers proactively.
DATA PROCESSING
The Marketing Toolkit already includes data processing features that use AI to clean and analyse regional property data, enabling agents to identify high-potential opportunities. This tool has already delivered impressive results, with an average return on investment (ROI) of £80 for every £1 spent – a stark contrast to the industry standard of £5 for £1.
As the property market experiences a spike in activity – with a 12% increase in homes for sale year-on-year, according to Rightmove – the urgency to complete sales before the April 2025 Stamp Duty Land Tax threshold hike has agents seeking ways to stand out.
WIN NEW BUSINESS
Ben Ridgway, Co-Founder of iamproperty, emphasises the need for innovation and says: “Heightened market activity is great for agents, but it brings increased workloads that eat into time spent winning new business.
“AI advancements in our Marketing Toolkit are designed to make this easier. Data processing is already proving its value, and more tools are coming in the New Year to help agents convert more opportunities without the extra effort.”
NOT JUST A BUZZWORD
Ridgway also highlights the importance of embracing ‘actionable AI’ to stay ahead in a transforming industry and adds: “AI isn’t just a buzzword – it’s a game-changer. We’re focusing on tools that drive results, making the moving process better, faster, and easier for everyone involved.”
The Marketing Toolkit is part of iamproperty’s broader ecosystem, which includes solutions for auctions, customer relationship management (CRM), onboarding, and conveyancing.
These AI advancements follow the recent launch of iamproperty’s Premium Conveyancing service.
