New South Wales agency Honey Grove Sales and Lettings has launched with estate agency software platform Alto.
Founded by property investors Kate and Alex Johnson, Honey Grove brings an end-to-end property service to the South Wales market, spanning acquisition, refurbishment, letting and sales.
For the couple, choosing the right technology was critical to setting the business up for success.
And they described Ato as a robust CRM – a “non-negotiable” for any new agency.
STAND OUT FEATURES
Kate (main picture, right) says: “We trialled so many platforms – including Street and others – but Alto just stood out.
“The others were clunky, confusing, or missing key features and they were often far more expensive.
“Alto had everything we needed in one place, including automated marketing tools, compliance checks, portal integrations, detailed reporting, and advanced lettings and sales functionality – and all at a price that made sense for a growing business.”
And she says that investing in the right platform from the outset was a deliberate strategy.
PRICELESS
She adds: “Starting a business without a robust CRM just wasn’t an option for us. We wanted to start as we mean to go on, and Alto gives us the foundation we need to grow efficiently while delivering the professional, transparent service we believe clients deserve.
“I’m confident that Alto will keep us compliant, automate a lot of our day-to-day admin and give us time back to focus on clients, which is priceless when you’re a two-person team.”
SCALABLE BUSINESS
Nick Shaw, Chief Revenue Officer at Alto, says: “Honey Grove is a perfect example of an ambitious, modern agency that understands the value of technology in building a scalable business.
“Increasingly, we’re seeing new independents launch with Alto as standard because they know the platform pays for itself in efficiency and professionalism from day one.”
