Estate agents across the UK are set to benefit from a new strategic partnership between proptech firm Homey and customer engagement platform Vaboo, aimed at enhancing client relationships and brand value at no additional cost.
Under the agreement, all estate agents using Homey’s conveyancing platform will gain complimentary access to Vaboo’s rewards service – a white-labelled platform offering exclusive discounts and offers from leading UK retailers.
The move is designed to help agents differentiate their service offering in an increasingly competitive market, while adding tangible value for buyers, sellers, and renters alike.
Homey has emerged as a leading name in the conveyancing technology space, using automation and AI to simplify one of the most complex stages in a property transaction.
DIGITAL WORKFLOW
The platform connects estate agents, solicitors, and home movers in a unified, digital workflow that improves speed, transparency and communication throughout the process.
Vaboo, meanwhile, has carved out a niche in the real estate sector through its customer loyalty and retention platform. Originally developed for the rental market, its offering now extends to sales and conveyancing, giving estate agents a practical way to increase engagement and foster long-term customer loyalty.
VALUE-ADD INITIATIVE
The partnership is being positioned as a value-add initiative for agents looking to future-proof their businesses. With rising expectations from digitally-savvy consumers and continued pressure on fees, estate agencies are increasingly turning to proptech partnerships to improve the customer journey and secure repeat business.
By combining Homey’s transactional expertise with Vaboo’s post-transaction engagement tools, the collaboration enables agents to extend their brand presence well beyond the sale or let, offering a year-round rewards experience that reinforces positive associations with the agent’s brand.
Both companies are known as agile, service-focused disruptors within their respective niches.
SMOOTH AND EFFICIENT
Hussain Somani, Partnerships Director of Homey, says: “At Homey, we are committed to making the property transaction process as smooth and efficient as possible.
“By providing estate agents with free access to Vaboo’s rewards platform, we’re enabling them to deliver additional value to their customers, strengthening relationships and enhancing their service offering.”
And Jonathan Stein, Chief Executive of Vaboo, adds: “Our mission at Vaboo is to create meaningful engagement between property professionals and their customers.
“Through our partnership with Homey, estate agents now have the opportunity to offer a fantastic rewards experience for free, making their services even more attractive to all customer types.”
