Hamptons is back on the small screen – and this time it’s all about the shoes. The agency has launched its third brand TV campaign, The Right Pair of Shoes, voiced by actor and comedian Robert Webb of Peep Show fame.
The 20-second ads, created by Atomic London, sit at the heart of a multi-channel push spanning its 85-branch network.
The creative opens with would-be movers dressed for entirely the wrong journey – think formal wear and impractical footwear – before a match cut swaps them into shoes fit for purpose.
The message: Hamptons is the “right pair of shoes” for the moving journey – practical, supportive and knowledgeable.
WE’LL GET YOU THERE
The TV push builds on the firm’s established line, “It’s a journey, we’ll get you there”, and is backed by outdoor, digital and social executions.
These show customers tackling daunting adventures – from mountain climbs to jungle bridges – with Hamptons cast as the steady guide.
Mary Beeton, Executive Head of Sales at Hamptons, says: “Our return to TV marks a confident start to the year. It reflects the momentum we’re seeing across our markets, and reinforces our commitment to staying front of mind with movers.
“With renewed activity in the property market, it’s a crucial time to invest in our brand and highlight the essential role our expert agents play in navigating what can at times be a complex and emotional process.”
REAL SUPERPOWER
Atomic London’s Group Managing Director, Louise Rudaizky, adds: “This campaign is about uncovering Hamptons’ real superpower – the expertise and reassurance it brings to one of life’s most stressful journeys.
“Hamptons’ newest iteration of ‘It’s a Journey, we’ll get you there’ campaign is designed to build awareness and consideration for Hamptons in a crowded and competitive market place.
“By reflecting the emotional reality of moving home, we’ve created work that feels honest, human and meaningful to the people going through it.”
Hamptons is using Sky AdSmart to target viewers by location and demographic, alongside a heavy out-of-home presence across rail stations, the Underground and key commuter routes, with a focus on London and the South.
Watch the TV ad HERE.
