The Guild of Property Professionals will host a free members’ webinar this morning (Monday, 10 November) at 11am, designed to help estate agents refine their social media strategies for 2026.
Led by Sophie Davies (main picture), Head of Social Media at The Guild, the session will outline how agents can strengthen their online presence, increase engagement and position themselves as trusted local experts in an increasingly digital marketplace.
Attendees will gain practical advice on what types of content perform best across different platforms, how to turn engagement into leads, and how to use analytics tools to refine their marketing approach.
The webinar will also explore the latest trends shaping social media in the property sector and how agents can stay ahead of them.
FAST-EVOLVING MARKET
The Guild says the event forms part of its ongoing commitment to equip members with the tools and insights needed to compete effectively in a fast-evolving market.
Davies says: “Social media has become one of the most powerful tools for estate agents to build trust, visibility, and connection with their audience.
“As we move into 2026, it’s not just about posting regularly – it’s about creating strategic, meaningful content that resonates with your community, showcases your expertise, and drives measurable business results.
“This webinar will equip our Members with the knowledge and confidence to make social media a central part of their marketing success.”
EXPERT INSIGHTS
Iain McKenzie, Chief Executive of The Guild of Property Professionals, adds: “At The Guild, we’re committed to helping our Members thrive in an ever-changing and competitive sector.
“This webinar is another example of how we’re supporting our network with practical training, expert insights, and the tools they need to stay ahead of the competition.
“A strong social media strategy isn’t just optional anymore — it’s essential to building trust, generating leads, and maintaining a strong local presence.”
The session is free for all Guild Members and includes a live Q&A, giving attendees the chance to ask questions and receive tailored advice.
