The Guild of Property Professionals has signed a new partnership with HomeLet and Let Alliance as agents brace for tougher regulation under the Renters’ Rights Act.
The new Guild Lettings+ proposition is designed to help agents protect landlord income, meet rising compliance demands and generate additional revenue from lettings services as the private rented sector faces sweeping legislative change.
The move comes as landlords face longer possession timelines, stricter rules and increased financial risk, forcing agents to look for ways to offer stronger protection and more predictable income.
Guild Lettings+ allows members to combine enhanced tenant referencing with rent guarantee protection, while also using tenancy management technology to reduce admin and improve compliance processes.
COMMERCIAL OPPORTUNITY
The Guild says the initiative is aimed at turning compliance from a cost burden into a commercial opportunity, allowing agents to increase income per tenancy while offering landlords greater security.
The proposition also includes access to the Vision+ tenancy management platform, designed to automate workflows, handle notifications and help agents stay compliant as regulation becomes more complex.
Operating within Barbon Insurance Group, HomeLet and Let Alliance provide referencing, rent protection and tenancy technology, with the Guild saying the partnership will help members run more resilient lettings businesses.
REGULATORY CHANGE
Iain McKenzie (main picture), CEO of The Guild of Property Professionals, says: “Landlords are entering a period of significant change, and agents have a vital role in helping them manage risk and protect income.
“Guild Lettings+ enables our Members to place landlord protection at the heart of their service, while also creating new revenue opportunities and operational efficiencies.
“In a market shaped by the Renters’ Rights Act, agents who can provide certainty, compliance and reassurance will be best positioned for long-term growth.”
CHALLENGING ENVIRONMENT
Mike Dawson, Head of Sales for HomeLet and Let Alliance, adds: “We are proud to partner with The Guild to power Guild Lettings+.
“Letting agents are operating in a more challenging environment than ever, and our role is to help them protect and grow their businesses.
“From VISTA referencing’s enhanced decisioning capabilities, through to comprehensive rent guarantee insurance that protects landlord income and strengthens agent credibility, we are committed to giving Guild Members the tools and technology they need to operate efficiently, mitigate risk and drive sustainable growth.”
