The Guild of Property Professionals has launched Residence, a new UK-wide premium property magazine designed to help its Members strengthen their positioning at the top end of the market.
Introduced as part of The Guild’s enhanced Marketing Pack service, launched in 2025, Residence provides Members with a high-quality marketing platform that combines local presence with national exposure.
Every property marketed through The Guild Marketing Pack will now feature on a dedicated page in the magazine.
The publication is intended as a practical sales and branding tool, supporting agents at valuations, client meetings and when prospecting for new instructions.
IN-OFFICE SHOWCASE
It also serves as an in-office showcase, allowing clients to browse premium properties from across The Guild’s national network.
Alongside its print format, Residence has been designed to support digital promotion, with Members able to share the content across social media and email campaigns.
The Guild’s marketing team has also developed a suite of digital assets to help Members promote the magazine consistently across their own channels.
The magazine is expected to play an ongoing role in Members’ premium marketing strategies, with future editions encouraging standout listings and continued representation of high-end homes across the network.
SALES ASSET
Iain McKenzie, CEO of The Guild of Property Professionals, says: “Residence isn’t just a magazine, it’s a sales asset. It has been created to help our Members stand out, win trust, and secure instructions.
“At The Guild, we are consistently finding new ways to enhance our offering and add genuine value for our Members.
“Residence is another example of how we continue to evolve our marketing support, ensuring our Members have the tools they need to remain at the forefront of their market.”
