Brand consultancy We Are Fred has unveiled FredHUG – a digital home user guide designed to revolutionize the way housebuilders interact with homebuyers.
The web-based platform is set to redefine the post-purchase experience, providing seamless access to essential information from reservation to move-in.
FredHUG is not just another digital tool; it is a transformative solution that empowers both housebuilders and homebuyers with a sleek, intuitive, and fully integrated user experience.
With a focus on sustainability and efficiency, the platform eliminates the need for printed manuals, replacing them with an interactive and dynamic digital alternative.
FINGERTIP INFORMATION
Buyers can now access a wealth of information about their new home at their fingertips, from property-specific documents to advanced snag and defect reporting systems.
The technology has already garnered significant industry attention. Balfour Beatty Homes was among the first to trial FredHUG, with Senior Sales and Marketing Manager Mandy Soames hailing it as a game-changer.
She says: “FredHUG is a terrific find for us. It’s eye-catching, user-friendly, and cost-effective. Everything a new homeowner needs is easily accessible. It’s a central source of information that is going to save time for the customer services team and cut costs, as everything is digital and nothing needs to be printed. This is also much better for the planet. We’re very excited to see it take off and to be at the very beginning of this journey.”
POWERFUL ASSET
For housebuilders, FredHUG is a powerful asset. No longer restricted to outdated paper-based manuals or fragmented online resources, developers can now offer a comprehensive and highly customisable guide tailored to each homebuyer’s needs.
The platform streamlines communication, educates buyers on their home’s technology and systems, and even provides valuable insights into the surrounding community.
For homebuyers, FredHUG is an essential toolkit that simplifies homeownership. The digital platform provides step-by-step guidance on home features, appliance operations and smart home technology, ensuring that buyers fully understand and maximize the potential of their new home.
Beyond just the house itself, FredHUG also connects users with vital information about their local area, amenities, and services. A built-in defect and snagging reporting system further enhances transparency, allowing buyers to report issues easily and track their resolution in real time.
POST-SALE EXPERIENCE
Clive Lewzey, Managing Director of FredHUG and We Are Fred, says: “In recent years, almost all aspects of the new build sector have undergone a significant digital transformation, from design and construction through to marketing and sales.
“Yet, the post-sale experience has remained largely stuck in the past, relying on printed home user guides that are expensive, generic, and disconnected from today’s digital reality.
“We didn’t invent the idea of digital home user guides – our clients told us they needed them. They needed a solution that improves sustainability, cuts costs, and reduces unnecessary waste.
“But most of all, they needed a way to redefine their relationship with buyers. FredHUG allows developers to demonstrate their commitment to transparency and customer care, setting them apart from competitors while building long-term trust with buyers. Ultimately, this could be the key to unlocking that elusive goal of repeat business in the housing industry.”
