flatfair has signed a deal with build-to-rent (BTR) developer and single-family housing (SFH) specialist Placefirst.
The collaboration aligns with the rapid growth of the UK’s BTR sector, which has surged by 173% over the past five years, according to Excellion Capital.
Investment into the sector hit a record high of £5.2bn in 2024 alone, highlighting the expected demand for purpose-built rental homes across the UK.
The detached or semi-detached homes which Placefirst specialises in delivering, also known as single-family housing, has also rapidly emerged as a major part of the BTR sector – with Savills recording that in 2024, 51% of all BTR investment was into SFH.
FORWARD THINKING
Gary Wright, CEO of flatfair, says: “As a supply and demand imbalance continues to increase rental prices, traditional deposits grow increasingly burdensome for tenants, our No Deposit solution not only significantly reduces upfront moving costs but also provides landlords with double the protection of traditional deposits, ensuring peace of mind for all parties.”
FLEXIBLE APPROACH
Mark Hawley, Operations Director at Placefirst, adds: “Our priority is making renting as simple and flexible as possible for our residents, and this partnership with flatfair helps us do just that.
“For some, finding the upfront cash for a deposit can be a challenge, and flatfair’s deposit-free alternative will make the moving process easier. It’s important that our customers have as much choice as possible.”
