In the aftermath of LA’s devastating wildfires, the role of realtors extended far beyond buying and selling properties – it became a mission to rebuild lives and restore communities.
In this final exclusive interview, Johny Pach, a seasoned real estate expert, opens up about the unique challenges and emerging opportunities.
Empathy? Education? Community support?
Johny has it in abundance and his invaluable insights into how estate agents can help their clients when the proverbial really hits the fan are not only a lesson about navigating complex landscapes but a rough guide to picking up the pieces when all seems lost.
What advice would you give to other realtors facing similar challenges in fire-prone regions?
First and foremost, empathy is key. When you’re working with clients who’ve been impacted by fires, it’s important to remember that this is about more than just real estate.
You’re often helping people who’ve experienced profound loss, and it’s crucial to approach every conversation with understanding and patience.
Take the time to listen and truly hear their concerns – not just about their property but about their well-being and the emotional toll the disaster has taken on them.
This builds trust and ensures they feel supported through what can be a very stressful process. Stay informed and be proactive.
In LA for instance, wildfires aren’t just a concern for the immediate moment; they’re part of a bigger, ongoing risk.
But like any high-risk areas – whether in the UK or across the globe – stay up-to-date on all the risks. In the UK it might be flood plains or it might well be a fire risk too. Being knowledgeable about the local area will help you guide your clients to safer, more informed decisions.
“Knowledge is power, and your clients will rely on your expertise in navigating these risks.”
Knowledge is power, and your clients will rely on your expertise in navigating these risks.
It’s not just about selling a property – it’s about ensuring your clients are set up for success in an increasingly safe-conscious market.
What’s really helped in LA after this disaster is supporting your community – and I can see the same thing in the UK, whether for a natural disaster like the LA fires or something else that brings the community together.
One of the best ways to deal with the emotional toll is being involved in the recovery process. Whether it’s volunteering, supporting local relief efforts, or simply checking in with neighbours, staying connected with your community will not only give you a sense of purpose but also strengthen the relationships you have with your clients.
“People appreciate when you’re more than just an agent – you’re someone who cares about the area and the people in it.”
People appreciate when you’re more than just an agent – you’re someone who cares about the area and the people in it.
Also, don’t be afraid to adjust your expectations. It’s important to be flexible with timelines and to set realistic expectations for both buyers and sellers. Patience goes a long way, especially when clients are dealing with personal loss and uncertainty.
Lastly, take care of yourself. This work can be emotionally draining, and if you’re not taking care of your own well-being, you won’t be able to show up for your clients in the way they need. Whether it’s setting boundaries, finding time for self-care or talking to a colleague about what you’re going through, make sure you’re also attending to your mental and emotional health. Supporting your clients through tough times is demanding work but you have to be in a good place yourself in order to be effective.
Real estate is undeniably challenging but it’s also incredibly rewarding when you know you’re making a positive impact in people’s lives – especially during a crisis.
By being informed, empathetic, patient and supportive, realtors can help guide their clients through these difficult times while also contributing to the recovery and rebuilding of the community.
Are there any new opportunities emerging in the real estate market as a result of the fires?
Yes, absolutely. While the devastation caused by the fires is tragic, it’s also creating new opportunities in the market – especially for those who are looking to rebuild and invest in fire-resistant properties.
One of the key shifts I’ve noticed is an increasing demand for fire-safe homes and fire-resistant construction.
Buyers are now more attuned to the risks associated with living in fire-prone areas and as a result there’s growing interest in properties that have been built or retrofitted with fire-resistant materials, such as concrete roofs, metal siding and fire-resistant windows.
Realtors who specialise in these types of properties are in a unique position to help clients find homes that provide greater peace of mind when it comes to fire safety.
Developers and builders who are now focused on sustainable, fire-resistant homes are becoming more prominent and this is driving innovation in home construction.
Realtors who stay ahead of these trends and build relationships with these developers can offer clients new homes that meet modern fire safety standards.
In terms of investment opportunities, we’re seeing an increased interest in neighbourhoods that were once considered too risky but that are now being upgraded with fire prevention efforts.
Buyers and investors are beginning to see value in areas where the fires have prompted both city officials and residents to invest in more comprehensive fire mitigation strategies, such as creating defensible space, clearing brush, and improving infrastructure like firebreaks and water access.
There’s also an opportunity in temporary housing and short-term rentals. As some clients are displaced from their homes, the demand for rental properties.
We’re also seeing a rise in community-driven efforts to rebuild and recover. Realtors who get involved in these initiatives – whether it’s helping to organize local relief efforts, contributing to rebuilding programs, or supporting fire safety education – are not only helping their communities but also building deeper relationships with clients who value their commitment to the area.
This engagement can lead to long-term business opportunities as communities rally to recover together.
What long-term changes do you foresee in the LA real estate market due to these fires?
The fires have undeniably made an impact on the LA real estate market and I expect that we’ll see some long-term shifts as a result.
While the immediate focus is on recovery and rebuilding, there are several broader trends that will likely shape the market in the coming years.
“One of the biggest changes will likely be a shift in buyer priorities.”
One of the biggest changes will likely be a shift in buyer priorities.
Safety, resilience and sustainability are becoming much more important to homebuyers. We’re already seeing a greater demand for fire-resistant homes and properties built with sustainable materials.
As buyers become more conscious of fire risk, homes with fireproof features—like metal roofs, fire-resistant windows, and defensible space—will likely command a premium. There will also be a bigger push for homes that are energy-efficient and climate-resilient, as people are recognizing that these types of properties are not only safer but also more future-proof in light of increasing natural disasters.
Insurance availability and affordability will continue to be a key factor in shaping the market. We’re seeing more insurers being selective about where they’re willing to offer coverage, particularly in high-risk areas.
Over time, this could lead to a revaluation of property values in fire-prone regions, especially for homes that are deemed difficult or costly to insure. On the flip side, neighborhoods that have implemented comprehensive fire mitigation measures may see an increase in demand as people seek safer options. For those areas, I expect a rise in property values due to enhanced safety and resilience efforts.
“Another shift I anticipate is an increase in rural-to-urban migration.”
Another shift I anticipate is an increase in rural-to-urban migration. Some buyers who were previously drawn to homes in more remote, high-risk areas may now be looking closer to urban centers where the fire risk is lower, and emergency infrastructure is stronger.
This could lead to growth in suburban and urban areas, especially as people seek not only safety but also accessibility to essential services like hospitals, schools, and fire departments.
Development patterns are likely to change as well. I foresee more emphasis on fire mitigation in new construction and an increase in building codes that prioritize fire-resistant materials and design. Developers will likely invest more in these types of properties, not just to meet demand, but also to adhere to new regulations that promote safety in fire-prone areas. Areas that are traditionally seen as high-risk could see a significant amount of redevelopment with these updated, fire-conscious approaches.
“I also believe we’ll see a rise in community-focused recovery efforts.”
I also believe we’ll see a rise in community-focused recovery efforts. More buyers and investors may seek properties in neighborhoods that are actively working toward recovery and resilience.
People are likely to be more engaged with the neighborhoods they’re a part of, and local governments may implement more community resilience plans that include everything from fire breaks to enhanced emergency services, which will have a positive impact on property values over time.
Ultimately, these changes reflect a broader shift toward sustainability and resilience in the LA real estate market. Buyers will want homes that not only protect them from immediate risks, but that also offer long-term stability and peace of mind. As a real estate agent, it’s crucial to stay ahead of these trends and guide clients through an evolving market that’s focused on future-proofing homes and communities in the face of climate change.
Johny Pach is a luxury realtor with Compass in Beverly Hills
