Fine & Country Wirral has expanded its territory to include Formby and its surrounding areas, following a year of success across The Wirral and Liverpool.
Tom Carter (main picture, left), Director of Fine & Country Wirral, says: “We are going from strength to strength with some quality properties on the market across The Wirral and into Liverpool.
“We’ve raised the Fine & Country profile significantly in the region and are confident that the groundwork over the past few months will continue to pay dividends.”
INCREASING INTEREST
The decision to expand into Formby comes after Carter and his fellow directors, Mark Fish (main picture, middle) and Jamie Tulloch (main picture, right), saw increasing interest from property owners in the area.
Known for its picturesque landscapes, premium homes, and vibrant community, Formby complements Fine & Country’s existing portfolio.
Carter says: “Formby and the surrounding areas are absolutely beautiful. With the premium homes in the area, we felt we could offer an entirely different service for those buying and selling here.
“Expanding to Formby was a natural progression as we found ourselves being invited to properties here off the back of our work on The Wirral and in Liverpool.”
ACTIVE MARKET
The Formby property market remains active, with steady movement from buyers across the North West, including Liverpool and Manchester.
While market activity has slightly slowed compared to last year, average sold prices have seen a steady rise of approximately 1% per year since 2021. Fine & Country Wirral will focus on premium properties in the region, with the average asking price currently sitting at around £2.27 million.
Fine & Country Wirral’s marketing and presentation strategy will continue to focus on providing engaging and professional presenter-led property videos, a feature which Carter believes sets them apart from other agents operating in the region.
KEY DIFFERENTIATORS
He adds: “Our presentation, exposure, and service are key differentiators. We solely focus on premium properties, unlike many agents who operate across all sectors of the market. Selling a premium home is a completely different process, and our tailored presentation, particularly through video marketing, makes all the difference.
“The [Fine & Country] showroom on Park Lane allows us to showcase our premium properties to an international audience. Just recently, we held an exhibition which led to a new potential instruction on The Wirral. It’s an excellent example of how the office enhances our reach.”
SIGNIFICANT MILESTONE
Nicky Stevenson, Managing Director of Fine & Country, says: “Fine & Country Wirral’s expansion into Formby marks a significant milestone, as we now cover the entire Merseyside coastal region as well as North Wales under the fantastic leadership of Tom, Jamie and Mark.
“I admire their commitment to providing a tailored and luxury service, something which is synonymous with Fine & Country, giving us the accolade of ‘most recommended’ for the second year running. We look forward to supporting the team on their journey towards another successful year in business.”
