Fine & Country has announced a major milestone for its digital marketing strategy, with its official YouTube channel surpassing 100,000 subscribers – cementing its position as a leading online destination for luxury property content.
The channel’s rapid growth has been fuelled by the success of its Luxury Home Tour Series (main picture), which showcases some of the brand’s most prestigious listings.
Since its launch, the series has driven over 10 million views, more than 400,000 hours of watch time, and added over 95,000 new subscribers.
In 2025 alone, the channel has already generated 2.5 million views and 21,800 new followers.
ASPIRATIONAL CONTENT
Sophie Davies, Head of Social Media at Fine & Country, says that the milestone reflects a highly targeted and consistent approach to video marketing.
And she adds: “We’ve built a loyal online community by producing aspirational, high-quality content that resonates with our audience. This success is thanks to our talented presenters, videographers and network of agents who continue to provide us with extraordinary homes to feature.”
With YouTube awarding the channel its coveted Silver Creator Award, Fine & Country will now benefit from enhanced platform visibility, increased algorithmic support and the ability to pursue channel verification, all of which are expected to accelerate future growth.
LONG-TERM STRATEGY
Emilie Despois, Fine & Country Chief Marketing Officer, says: “This is far more than a vanity metric,” said “It validates our long-term strategy of meeting clients where they are – online, and increasingly on video-first platforms.
“As consumer habits evolve, so must our marketing. By listening to our audience and staying ahead of content trends, we’re not just building views – we’re building meaningful connections with future buyers and sellers.”
The milestone is also set to bolster the company’s brand partnership ambitions, creating new opportunities to collaborate with premium lifestyle brands aligned with Fine & Country’s values and high-net-worth clientele.
