Fine & Country, recently acquired by The Property Franchise Group, has been recognised as the most recommended national estate agency brand for the second consecutive year.
According to a YouGov data analysis by the marketing consultancy We Are Unchained, 91% of Fine & Country customers stated they would recommend the brand to a friend or colleague, while only 9% indicated they would advise against it.
Fine & Country, a brand license operator, continues to lead in customer satisfaction among national estate agencies. Small independents hold the top spot in recommendations under an international prime brand license.
Other notable agencies following Fine & Country with high recommendation rates include Knight Frank, Bridgfords, eXp, Your Move, Reeds Rains, and Savills, all boasting recommendation rates above 80% and avoidance rates below 20%.
Conversely, at the bottom of the table of the top 30 national brands are Dexters, Connells, Purplebricks, Yopa and Leaders, each maintaining strong recommendation rates above 60% and avoidance rates below 40%. Foxtons is the only agency in the top 30 with a negative score, having a recommendation rate of 49% and an avoidance rate of 51%.
Notably, the overall recommendation across all estate agency brands was 71%, with avoidance at 29%, meaning a net score of 41%. Far from an industry with a poor reputation, those who actually use estate agents have a favourable view overall.
Outside the top 30 brands by market share, Strutt & Parker (#56) stands out with an impressive recommendation rate of 93% and an avoidance rate of only 7%, surpassing even Fine & Country’s recommendation rate. We Buy Any Home has the lowest score of brands surveyed with a net score of -26% (37% recommend, 63% avoid).
This survey, by YouGov. included responses from 22,468 estate agency customers of the surveyed brands, averaging 709 customers per brand over the 12 months leading up to August 4, 2024.
