Fine & Country has launched its latest advertising campaign, ‘Dare to be Iconic’ that will span across multiple media platforms, including radio, social media, programmatic adverts, website, prints adverts in magazines, canvassing cards, and window cards.
Emilie Despois, Chief Marketing Officer for Fine & Country, says: “We are thrilled to introduce our ‘Dare to be Iconic’ campaign, which embodies the essence of Fine & Country’s commitment to excellence and exceptional service. Our aim is to inspire our customers to live the life they aspire to by choosing Fine & Country as their property partner.”
LIFESTYLES
Emilie Despois, Fine & CountryThe ‘Dare to be Iconic’ campaign message revolves around customers’ lifestyles, urging them to embrace their aspirations and dreams with Fine & Country as their trusted property partner.
It aims to reflects the level of service that Fine & Country provides, as a premium brand known for its dedication to marketing properties within the upper quartile of the sector.
Despois adds: “This campaign has been meticulously crafted over several months, with the aim of resonating with our audience on a deeper level. We want to convey the message that choosing Fine & Country means choosing excellence, trust, and a commitment to fulfilling your dreams.”
PREMIUM BRAND
As an international premium estate agency brand, Fine & Country is known for its lifestyle approach to selling, buying, and renting properties. With a focus on fostering emotional connections, the brand has earned a reputation for delivering exceptional service to its clientele.
“As part of our commitment to delivering service excellence, the campaign will include mystery shopping our licensees to ensure the standards of the brand are upheld,” notes Despois.
The campaign will revolve around the concept of what it means to be iconic in the world of luxury.
CONSISTENT
Iconic brands maintain clear and consistent brand identities, deliver high-quality products or services, and create emotional connections through storytelling and experiences. By staying authentic and true to their values, iconic brands build trust and recognition among consumers.
Despois says: “In the world of luxury, it is feeling that reigns supreme. Luxury is not just about facts and figures; it’s about evoking emotions and perceptions. It offers an opportunity to experience unparalleled quality and excellence.”
The ‘Dare to be Iconic’ campaign kicked off with radio advertising as its initial medium, with the campaign now expanding across various channels. Fine & Country invites individuals to embark on a journey of luxury, elegance, and sophistication, and dare to be iconic with their property choices.
