ValPal Pro has been added to the Federation of Independent Agents’ (FIA) approved supplier list, giving members discounted access to the AI-driven lead generation and nurturing platform as artificial intelligence moves from “nice to have” to business necessity.
The partnership comes as more independent agents reassess how technology – and particularly AI – underpins competitiveness in a market of tight margins and rising consumer expectations.
Many now see 2026 as the year in which failure to adopt AI-enabled tools risks losing ground to more data-driven rivals.
ValPal Pro is built to capture, qualify and convert valuation leads, using an AI virtual assistant to engage instantly with homeowners completing online valuations.
KEY INFORMATION
Through automated calls, texts and emails, it makes immediate contact, gathers key information, assesses motivation and timescales, and can book valuation appointments straight into an agent’s diary.
Leads that are not ready to instruct are moved into a structured 12-month AI-led nurture journey, keeping personalised contact going and reducing fall-away rates. The platform is also designed to surface additional revenue opportunities — including mortgage and conveyancing referrals — earlier in the pipeline.
Approval by the FIA gives member firms discounted access to the system, positioning the tool as part of a wider shift towards automation, efficiency and always-on client communication across the independent agency sector.
LEAD GENERATION SOLUTION
Graham Lock (main picture, inset), Founder and CEO of the Federation of Independent Agents, says: “Our partnership with ValPal Pro is a reflection of our ongoing commitment to adopting useable AI technology in everyday estate agency.
“Our members will enjoy a unique discount as part of the commercial terms, further enhancing our membership value. We look forward to a strong year for all of our members as we continue to roll out new product and service solutions.”
Craig Vile, director of The ValPal Network, adds: “We’re delighted to have partnered with the FIA and to have been chosen as an approved supplier.
“This enables us to offer FIA members a preferential ValPal Pro package by special arrangement.
“ValPal Pro is a comprehensive lead generation solution that uses AI to nurture and warm up enquiries.
“Over time, the use of AI technology will inevitably become universal in modern agency practice.
“The intrinsic value is that it gives precious time back to agency teams across the country, time to focus on what they do best – deliver the highest possible level of service to clients.”
The Federation of Independent Agents represents independent estate and letting agents across the UK, providing guidance, compliance support and access to vetted suppliers aligned with the evolving needs of modern agencies.
