Website conversion rates across estate agents have begun to recover after a period of Budget-related uncertainty and seasonal slowdown, research from Nurtur reveals.
Analysis of aggregated Yomdel live chat interactions across UK property and consumer websites shows conversion rates dipped sharply in the run-up to the Autumn Budget before rebounding after Christmas.
Rates fell from around 26% in mid-October to below 19% just before December, indicating the Budget brought forward the usual seasonal lull.
Improved economic clarity and the release of pent-up demand have since driven a recovery, with conversion rates climbing back to approximately 22% by the end of December. The data points to continued upward momentum as the market moves into 2026.
RETURNING BUYERS
Nurtur says the rebound suggests buyers and sellers who delayed decisions ahead of the Budget are now returning, creating improved conditions for agents entering the new year.
Source: Nutur
Richard Combellack (main picture, inset), Chief Commercial Officer at Nurtur, says: “The data shows just how sensitive consumer behaviour was to economic uncertainty in the latter part of the year.
“We saw hesitation set in earlier than usual, but importantly that hesitation has now started to unwind.
“The recovery in conversion rates demonstrates that buyers and sellers are re-engaging and estate agents with strong digital engagement tools are best placed to capture that renewed intent.”
PENT-UP DEMAND
The recovery is supported by insights from the Yomdel Sentiment Tracker, which shows the Buyer Index, Seller Index and Mortgage Index all declined steadily from late July before reaching a turning point in mid-December and moving upwards.
Source: Nutur
Combellack adds: “What we’re seeing now is a release of pent-up demand. The traditional post-Christmas uplift in activity is being supported by improving sentiment and a more certain economic backdrop.
“For agents, this is a real opportunity to convert interest into instructions and transactions as we move through the early months of 2026.”
Nurtur expects the stronger sentiment and improved engagement to support higher transaction levels and a more positive outlook for price growth as confidence continues to filter through the market.
